About the role
CACTUS is hiring a Digital Marketing Specialist to support its client services in Korea, targeting Korean researchers and academics to drive conversions for the client’s webshop.
We are seeking an India-based specialist with hands-on experience with the Naver advertising ecosystem to manage campaign activation, execution, and optimization. You will primarily work with platforms such as Naver Search (Power Link), Naver GFA, Hibrainnet, ResearchGate.
This is a 6-month contractual opportunity.
Job Responsibilities
- Set up and manage Naver Search Ads (Power Link)
- Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates.
- Optimize keyword bids, audience targeting, and creatives based on performance data.
- Prepare monthly campaign performance reports for internal stakeholders and client review.
- Collaborate with the account manager on campaign approvals and creative feedback.
- Provide insights on Korean academic community behavior and platform-specific best practices.
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