About This Role
This role is for a creative, hands-on digital marketer to join a growing, global B2B manufacturer in the industrial packaging equipment and solutions space. You will take ownership of day-to-day digital marketing initiatives, from managing HubSpot and executing campaigns to creating engaging content and generating leads. Working closely with the General Manager and sales team, you will help shape the company's digital presence and contribute to its continued growth.
Responsibilities
- Manage and optimize HubSpot, including website updates, landing pages, email campaigns, workflows, lead tracking and reporting
- Develop and execute digital marketing campaigns focused on increasing brand awareness and generating qualified leads
- Manage paid advertising campaigns, including Google Ads and LinkedIn, monitoring performance and identifying opportunities for improvement
- Create engaging content for LinkedIn, YouTube, newsletters, blogs and the company website
- Capture and edit video content, including product demonstrations, employee interviews and behind-the-scenes footage
- Collaborate with sales and internal teams to develop content that showcases products, services and industry expertise
- Support SEO initiatives to improve website visibility and organic traffic
- Track campaign performance, analyze results and recommend improvements
- Bring fresh ideas and creative approaches to strengthen the company's digital marketing efforts
Requirements
- 3–5+ years of hands-on digital marketing experience, ideally in a generalist role
- Strong hands-on HubSpot experience is essential, including website content management, landing pages, email marketing and campaigns
- Experience executing digital marketing campaigns and working with paid advertising platforms such as Google Ads
- Strong content creation and copywriting skills across digital channels
- Comfortable shooting and editing basic video content for social media and digital platforms
- Good understanding of SEO, lead generation and marketing analytics
- Creative, resourceful and proactive, with the ability to take ideas from concept through execution
- Strong organizational skills and the ability to manage multiple projects independently
- Thrives in a fast-paced, collaborative environment and enjoys taking initiative
Nice to have:
- Experience in B2B marketing, particularly within manufacturing or industrial sectors
- French language skills
Benefits
- Comprehensive benefits
- RRSP matching program
- Access to external resources and tools to support your success