About This Role
This specialist role involves planning and executing cutting-edge digital marketing campaigns for ASUS, working in a fast-paced environment where innovation meets strategy. It suits a dynamic digital marketing professional with a passion for driving results.
Responsibilities
- Plan, strategize, and execute ASUS digital marketing campaigns
- Plan, strategize, and execute digital media buying (Meta, TikTok, X, Google)
- Identify, optimize, and classify target audience groups
- Conduct A/B testing for creative, target, objective, etc.
- Monitor and optimize various campaigns across all channels for the best results
- Assist Social Media PIC for content planning and development
- Assist webmaster for planning, strategy, and execution of ASUS website content
- Support the team in identifying innovative paid media opportunities across platforms
- Plan and manage media buy budget across all BUs to guarantee resources are maximized with ROI
- Understand vendor fund and guidelines, execute with 100% compliance
- Create closing reports with all evidence to close all payments on time
- Analyze each campaign result using Business Manager, Google AdWords, and GA4 to make data-driven decisions for improvements
- Manage omni-channel performance, platform connectivity, etc.
Requirements
- BS/MS degree in Marketing or Mass Communication or a related field
- Minimum of 3 years of experience in digital marketing or related agency experience
- Demonstrable experience leading and managing paid social media and digital media buying
- Working knowledge of purchasing media buy sets via META Ads Manager, Google Ads Manager, and other social platforms
- Passionate about new technologies or gadgets
- Willing to work onsite in Ortigas, Pasig City
Nice to have:
- Experience managing social media, SEO, e-commerce projects and understanding the business dynamic around marketplace
Benefits
- Quarterly performance bonus
- Weekends off
- Monthly employee engagement activities
- ASPH holiday break (2-week break in December)
- HMO and Group Life Insurance (upon regularization)
- Medicine reimbursement (covers optical expenses, over-the-counter medicines, any dental-related medicines, and gym membership)
- Complete statutory benefits
About the Company
ASUS is a company that focuses on innovation and strategy in its marketing initiatives.
