About This Role
Driving business growth through high-performing digital marketing campaigns is the core of this role. You will manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting. This execution-focused role directly impacts traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels.
Responsibilities
- Manage and optimize Google Ads campaigns across Search, Display, and Remarketing
- Conduct keyword research, audience targeting, competitor analysis, and campaign structuring
- Write and test high-converting ad copy, headlines, and calls-to-action
- Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores
- Manage campaign budgets, bidding strategies, and performance pacing
- Identify opportunities to improve campaign scalability and lead generation
- Conduct keyword research using SEMrush, Ahrefs, Google Search Console, or similar platforms
- Optimize metadata, headings, landing pages, website content, and internal linking
- Support technical and on-page SEO improvements
- Monitor keyword rankings, organic traffic, and search visibility
- Identify content gaps and opportunities to improve search performance
- Recommend SEO strategies that drive sustainable organic growth
- Manage social media engagement across Instagram, Facebook, and LinkedIn
- Support content scheduling, caption optimization, and post publishing
- Respond to comments, direct messages, and audience interactions
- Monitor engagement metrics, audience growth, and social performance
- Help improve brand visibility and online community engagement
- Monitor campaign performance across paid advertising, SEO, and social media
- Analyze marketing performance using Google Analytics 4 (GA4), Google Ads, SEO platforms, and social analytics tools
- Prepare performance reports with actionable insights and optimization recommendations
- Maintain organized documentation of campaign updates, testing results, and optimization history
- Present data-driven recommendations that improve marketing performance
Requirements
- 3+ years of hands-on experience managing Google Ads campaigns
- 3+ years of social media management and audience engagement experience
- Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms
- Experience managing performance-focused digital marketing campaigns
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
