Digital Marketing Specialist

About The Company Tactical Distributors is a premier ecommerce retailer specializing in tactical gear, apparel, and equipment. Renowned for partnering with top-tier brands and developing proprietary products, the company caters to customers who prioritize performance, durability, and style. With a commitment to innovation and excellence, Tactical Distributors operates in a fast-paced environment that values testing, results, and continuous growth. The company's culture emphasizes agility, strategic thinking, and data-driven decision-making to stay ahead in the competitive tactical gear market.

About The Role The Digital Marketing Specialist at Tactical Distributors is a pivotal role responsible for managing and optimizing the company's performance marketing ecosystem. This position involves overseeing paid media campaigns, technical SEO, product feed management, and email marketing strategies. The ideal candidate will possess a deep understanding of digital advertising platforms, analytics, and SEO practices to drive measurable growth and maximize return on ad spend. They will be tasked with scaling marketing efforts, improving campaign efficiency, and ensuring seamless integration across various channels. This role requires a proactive individual who can analyze data, iterate quickly, and execute strategic initiatives to support the company's growth objectives. The position is based on-site in Virginia Beach, VA, with a competitive salary range of $50,000 to $65,000, along with full benefits starting after 30 days of employment.

Qualifications

• Minimum of 4+ years of experience in ecommerce performance marketing
• Proven track record managing high-spend paid media accounts
• Deep expertise in Google Ads, including Performance Max, Search, and Shopping campaigns
• Hands-on experience with Google Merchant Center and product feed optimization
• Strong working knowledge of Semrush and Google Search Console
• Experience with Microsoft Advertising and emerging digital channels
• Solid understanding of SEO, backlinking strategies, and technical site health
• Experience with email segmentation, lifecycle marketing, and compliance standards
• Analytical mindset with the ability to interpret data and make informed decisions
• Ability to work in a fast-paced environment and adapt quickly to changing priorities

Responsibilities

• Own and optimize all paid acquisition channels, including Google Ads, Meta Ads, Microsoft Advertising, Reddit Ads, and emerging platforms
• Develop budget allocation and scaling strategies for paid campaigns
• Design campaign structures, set bidding strategies, and define targeting parameters
• Collaborate with creative and content teams to develop and test ad creatives
• Monitor daily campaign performance, identify opportunities for optimization, and implement improvements
• Manage Google Merchant Center performance, troubleshoot disapprovals, and optimize product feeds
• Enhance feed structure for Shopping, Performance Max, and Microsoft Ads aligned with SEO and performance goals
• Lead technical SEO efforts, including managing crawlability, indexing, and site health via Semrush and Google Search Console
• Build and execute backlinking initiatives and manage backlink profile health
• Identify keyword opportunities and content gaps to improve search visibility
• Develop and implement strategies for AI-driven search and future-focused optimization
• Oversee email and SMS marketing campaigns, ensuring compliance and optimizing segmentation strategies
• Partner with teams to improve email performance, increase AOV, and enhance customer retention
• Track, analyze, and report on key performance indicators such as ROAS, CAC, AOV, and LTV
• Build monthly performance reports, forecast revenue, and identify scaling opportunities
• Utilize data insights to inform budget decisions and campaign strategies

Benefits

• Competitive salary within the range of $50,000 - $65,000 based on experience
• Full benefits package available from the first of the month following 30 days of employment
• Opportunity to work in a dynamic, fast-paced environment with growth potential
• Collaborative team culture focused on innovation and results
• Access to professional development and continuous learning opportunities

Equal Opportunity

Tactical Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.