About This Role
Supporting the planning and execution of digital marketing activities for Acute Care & Monitoring and its product portfolios is the core of this specialist role. This position works closely with various stakeholders to deliver effective digital campaigns, manage marketing platforms, and track performance outcomes, focusing on execution excellence, campaign optimisation, and data-driven insights.
Responsibilities
- Support the development and execution of digital marketing plans aligned with business, portfolio, and product objectives
- Execute integrated digital marketing campaigns across paid, owned, and earned channels to drive awareness, engagement, and lead generation
- Translate product priorities into effective customer journeys and digital campaign activities
- Collaborate with global marketing teams to adapt and implement relevant campaigns for the ANZ market
- Support product launches, educational initiatives, conferences, and other marketing programs through digital marketing tactics and content
- Monitor, track, and report on campaign performance against established objectives and KPIs
- Analyse campaign results and provide recommendations to optimise future marketing activities
- Apply insights and best practices to improve digital engagement, lead generation, and overall campaign effectiveness
- Support the creation, review, and deployment of marketing collateral and digital content
- Manage website content updates through Adobe Experience Manager (AEM) or similar content management systems
- Assist with search engine optimisation (SEO) initiatives and website performance monitoring
- Ensure all digital content aligns with brand guidelines, compliance requirements, and business priorities
- Support campaign execution through marketing automation platforms, including email marketing, segmentation, and lead nurturing activities
- Maintain alignment between digital campaigns and CRM platforms to support lead management and sales visibility
- Monitor and report on key marketing metrics including engagement, conversion, lead generation, and campaign reach
- Collaborate with cross-functional teams including Product Management, Sales, Medical Affairs, and Marketing to deliver digital campaigns and assets
- Support customer engagement through relevant and impactful digital content and experiences
- Coordinate with external agencies and vendors to ensure quality and timely campaign delivery
- Monitor competitor activities, digital marketing trends, and industry best practices
- Share market insights and recommendations with key stakeholders to support business growth
- Support management of digital marketing budgets and agency expenditure
