About This Role
Developing, executing, and optimizing digital marketing campaigns across multiple channels is the core of this role, helping clients achieve their business objectives. This position suits an analytical and proactive specialist who is comfortable managing multiple campaigns and client accounts in a fast-paced agency environment.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and other relevant platforms
- Develop and implement SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations
- Create and manage email marketing campaigns and marketing automation workflows
- Monitor website and campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and other analytics tools
- Analyze campaign data, prepare performance reports, and provide actionable insights to improve results
- Manage social media content calendars and collaborate with designers and copywriters to develop campaign assets
- Conduct competitor research, market analysis, and audience segmentation
- Optimize landing pages and conversion funnels to improve lead generation and conversion rates
- Coordinate with clients and internal stakeholders to ensure campaigns align with business objectives
- Stay up to date with digital marketing trends, platform updates, and industry best practices
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2-5 years of experience in digital marketing, preferably within a digital marketing agency
- Hands-on experience managing paid advertising campaigns across multiple platforms
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing
- Experience with Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and CRM platforms
- Proficiency in Microsoft Office or Google Workspace
- Strong analytical, problem-solving, and communication skills
- Excellent organizational and project management skills, with the ability to manage multiple client accounts simultaneously
- Ability to work independently and collaboratively in a fast-paced environment
Nice to have:
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate or Professional Certification
- Experience with HubSpot, Mailchimp, Klaviyo, or similar marketing automation platforms
- Basic knowledge of HTML/CSS and WordPress
