Digital Marketing Specialist

Who you are

• Degree in Marketing, Communications, Journalism, English, or a related field
• 3 to 5 years of B2B SaaS content marketing experience, ideally with a portfolio demonstrating multiple content types
• Exceptional writing and editing skills, with the ability to produce high-quality written content and refine work from external writers
• Strong content creation skills and the ability to translate technical or complex subject matter into clear, audience-focused narratives
• Experience building thought leadership programs, content roadmaps, editorial calendars, and full-funnel content strategies
• Deep understanding of SEO, AI discoverability, organic social strategy, content performance analytics, and data-driven optimization
• Experience managing freelance writers, agencies, or content contributors while maintaining hands-on involvement in content creation
• Experience developing social media posts with an understanding of social engagement metrics and content performance analysis
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Self-starter who can work independently, take ownership, and collaborate effectively with cross-functional and remote teams
• Familiarity with GRC, risk management, information security, or compliance is preferred
• Experience with marketing automation platforms such as Eloqua or similar tools is a plus
• Experience with social media and employee advocacy tools such as Sprout Social is preferred
• Event content strategy, media relations, PR, content distribution, or promotion experience is advantageous

What the job involves

• TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Digital Marketing Specialist focused on content marketing to support our growing risk and compliance business
• This role combines strategic content planning with hands-on writing and editing, creating thought leadership articles, technical blog posts, whitepapers, case studies, email campaigns, website copy, and product messaging that help position the business as a trusted resource in the GRC, information security, risk and compliance markets
• The ideal candidate is a strong writer, storyteller, and content strategist who can translate complex technical topics into clear, compelling narratives for B2B SaaS audiences
• This person will be comfortable creating content directly, developing multi-quarter content roadmaps, managing external writers, and partnering across demand generation, sales, product, and marketing to support the full customer journey
• Create high-value written content, including thought leadership articles, blog posts, case studies, whitepapers, email campaigns, website copy, and product messaging for B2B SaaS audiences
• Translate complex technical concepts into clear, compelling narratives that resonate with target audiences across the buying journey
• Develop and execute content strategies for organic SEO, AI discoverability, and social channels to increase brand visibility and recognition among target audiences
• Build and implement a multi-quarter content strategy that supports authority-building in the GRC, information security, risk, and compliance space
• Manage external writers and content contributors, including assigning work, editing drafts, refining messaging, and ensuring all content meets quality and brand standards
• Build editorial calendars, content workflows, and repeatable processes that improve consistency, production velocity, and alignment across channels
• Develop original research, industry reports, and market insights that educate prospects and help differentiate the business from competitors
• Repurpose and amplify content into engaging social media posts that extend reach, increase audience engagement, and support brand awareness goals
• Track content performance metrics, analyze what resonates with audiences, and refine the strategy based on data and campaign insights
• Partner with demand generation, sales, product, and global marketing teams to ensure content aligns with business goals and supports the full customer journey
• Support content distribution and promotion strategies across digital campaigns, social media, email, events, and sales enablement channels

The application process

• To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts
• Our interview process is designed to assess your individual skills, experiences, and communication style
• We value authenticity and want to ensure we’re getting to know you—not a digital assistant
• To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process
• Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process