Driving engagement and furthering impactful initiatives, this Digital Marketing Program Manager role is pivotal in elevating digital marketing efforts and making a tangible difference in how the organization connects with its community. You will manage diverse digital projects, from essential website enhancements to comprehensive advertising campaigns, directly contributing to the success of critical marketing strategies. The role involves optimizing performance across various digital channels, ensuring every initiative not only meets but exceeds its objectives, directly influencing audience engagement and the overall effectiveness of communication.
Responsibilities
Manage digital marketing projects, including website updates, digital advertising, and other campaign tactics, in close partnership with senior marketing leadership
Develop and maintain project timelines, deliverables, and workflows to ensure timely and effective execution of digital initiatives
Coordinate with cross-functional stakeholders, vendors, and digital partners to facilitate project delivery and proactively resolve any issues that may impact timelines or performance
Support CRM and marketing automation activities, encompassing campaign setup, audience coordination, and deployment
Collaborate with web, creative, analytics, and technology teams to align digital deliverables with overarching campaign objectives and requirements
Apply expertise in digital marketing channels, platforms, and best practices to recommend and implement effective digital tactics
Advise senior marketing leadership on digital strategies, channel opportunities, and execution considerations to support campaign goals
Support the implementation and optimization of digital campaigns across web, digital advertising, email, CRM/marketing automation, and other digital channels
Stay current with digital marketing trends, tools, and best practices, applying relevant knowledge to enhance campaign effectiveness
Contribute to the development of campaign measurement plans, performance metrics, and key performance indicators (KPIs)
Compile, analyze, and interpret digital performance data and campaign results to derive actionable insights
Develop and deliver regular reports and performance insights to inform strategic campaign decisions
Identify opportunities to improve digital tactics, audience engagement, and campaign performance based on data and insights
Support post-campaign analysis and provide recommendations for future campaigns
Requirements
Bachelor’s degree or a related certificate in marketing, communications, digital marketing, or a related field
2–5 years of experience in digital marketing, campaign management, marketing communications, or a related field
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Working knowledge of digital marketing channels and platforms, including websites, digital advertising, email, CRM/marketing automation, social media, and analytics
Proven experience supporting the execution of digital marketing campaigns and translating marketing strategies or briefs into digital tactics and deliverables
Experience coordinating digital projects, including managing timelines, deliverables, vendors, and cross-functional stakeholders
Proficiency in using digital analytics and reporting tools to monitor campaign performance and identify opportunities for optimization
Strong organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
Exceptional communication and collaboration skills, with the ability to build effective working relationships across marketing, creative, web, analytics, technology, and external partners
Strong attention to detail and the ability to manage projects from planning through execution and reporting
Nice to have:
Experience in the healthcare sector
About the Company
Aquent is proud to partner with a leading institution that stands at the forefront of knowledge and innovation, dedicated to a vital mission that profoundly impacts its community and beyond. This organization leverages cutting-edge approaches to engage its audiences and communicate its significant impact.
Aquent is the leading global work solutions company helping guide businesses toward the talent, technology, and services they need to excel.
