Digital Marketing Officer - Apprenticeship

About This Role

This apprenticeship offers a blend of advanced academic theory and enriching professional practice within a partner company in the energy sector. The role involves managing digital marketing strategies, community management, and contributing to internal and external communications.

Responsibilities

• Implement the social selling strategy in conjunction with management, based on an allocated budget
• Manage client targeting: handle action plans and organize commercial targeting by segmenting clients and products
• Deploy social selling tools (Sales Navigator, LinkedIn Ads, Google Ads, SEMrush) and propose new tools
• Monitor key indicators and report to management
• Develop web referencing through SEO/SEA
• Create multimedia content (visuals, images, videos) adapted for social selling
• Create content for social networks (LinkedIn, YouTube) and the website (writing articles and creating videos)
• Participate in animating social media pages
• Contribute to the development of the company's employer brand
• Develop internal communication: podcasts, newsletters, content creation
• Participate in external communication: newsletters, employer brand

Requirements

• Higher education in Digital Marketing (Master's - Business School or University)
• Proficient with IT and digital tools (Office Suite, Adobe Suite) and social selling and DTP tools
• First experience in creation in a professional, personal, or associative setting
• Fluent in English
• Open-minded with good interpersonal skills
• Creative, proactive, autonomous, and eager to discover the energy and QHSE sectors

Important Details

• Schedule: full-time
• Employment type: apprenticeship

Application Process

• Postulate for the role
• Admission to ESG Montpellier for a Master's in Communication and Influence Marketing

About the Company

ESG Montpellier offers an apprenticeship program in partnership with a company in the energy sector.