Digital Marketing Officer

About This Role

The Digital Marketing Officer is responsible for developing, executing, and overseeing the company’s digital marketing strategies to drive brand awareness, engagement, and conversions. This role leads digital campaigns across multiple platforms, manages performance metrics and budgets, and collaborates with cross-functional teams to ensure alignment with business objectives.

Responsibilities

• Develop, lead, and execute comprehensive digital marketing strategies aligned with overall business and brand objectives.
• Plan, manage, and optimize digital marketing campaigns across paid media, social media, search, email, and web platforms.
• Oversee campaign performance, analyze key metrics, and present actionable insights and recommendations to senior management.
• Manage digital marketing budgets, ensuring efficient allocation and maximum return on investment (ROI).
• Lead, mentor, and supervise digital marketing specialists, agencies, and external partners.
• Collaborate closely with brand, sales, and creative teams to ensure integrated and consistent marketing execution.
• Monitor brand consistency across all digital touchpoints and platforms.

Requirements

• Strong expertise in SEO, SEM, paid media, social media marketing, email marketing, and content strategy.
• Demonstrated success in campaign optimization, performance analysis, and ROI improvement.
• Hands-on experience with digital marketing tools and platforms such as Google Analytics, Google Ads, and Meta Ads.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketing Manager or in a senior digital marketing role; experience in the automotive industry is an advantage.

Benefits

• Employee discount
• Flexible schedule

Important Details

• Work location: In person
• Employment type: Full-time

Application Process

• Submit your application through the platform.

About the Company

BYD is a leading automotive brand known for its innovative approach to electric vehicles and sustainable transportation solutions.