Digital Marketing Manager

Key Responsibilities

• Manage and govern product information within enterprise ecommerce platforms, ensuring accuracy, consistency, and completeness across the product catalog.
• Maintain product data standards, attribute structures, enrichment rules, and lifecycle processes to support scalable content management.
• Oversee taxonomy, category structures, product classifications, filters, and metadata to enhance searchability, navigation, and customer experience.
• Establish and maintain standards for product descriptions, titles, imagery, naming conventions, and digital content quality.
• Coordinate with cross-functional teams to resolve content gaps, product readiness issues, taxonomy challenges, and asset requirements.
• Conduct regular audits to identify and address inconsistencies in product content, metadata, digital assets, and classification structures.
• Lead digital asset management (DAM) governance, ensuring proper metadata, asset compliance, approval workflows, and content readiness.
• Perform content quality assurance and pre-publication reviews to ensure product and website content meets established standards.
• Support localization efforts by coordinating content readiness for multiple regions and markets.
• Make minor HTML and content formatting updates within approved templates to support content presentation, accessibility, and SEO requirements.
• Collaborate with technology, ecommerce, and marketing teams on platform enhancements, workflow improvements, and content optimization initiatives.
• Monitor the impact of content structures and taxonomy decisions on ecommerce platform performance and scalability.
• Utilize analytics and reporting tools to identify opportunities for content improvement and enhanced digital performance.

Required Qualifications

• Hands-on experience with enterprise ecommerce platforms and product information management (PIM) or product content management processes.
• Experience managing product taxonomy, category structures, metadata, attributes, and content governance.
• Digital Asset Management (DAM) experience, including asset organization, metadata management, and content readiness processes.
• Strong understanding of product data quality standards, validation procedures, and content governance practices.
• Experience performing content quality assurance and pre-publication reviews.
• Ability to make basic HTML or markup adjustments within content management systems.
• Strong collaboration skills with experience working across technology, marketing, ecommerce, and business teams.

Preferred Qualifications

• Experience supporting multi-language or multi-market ecommerce environments.
• Understanding of SEO best practices related to product content, taxonomy, and structured data.
• Experience within life sciences, biotechnology, healthcare, manufacturing, or other regulated industries.
• Familiarity with ERP systems and integrated business platforms.
• Experience using web analytics and tag management tools.
• Strong analytical, problem-solving, and organizational skills.