Developing and implementing comprehensive digital marketing strategies is the core of this role, aligning them with company objectives and sales targets. The Digital Marketing Manager will oversee social media, content, digital advertising, and online sales support, while also managing website SEO and data analytics. This position suits a professional with a strong background in digital marketing who can lead a team and drive brand visibility and customer acquisition.
Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with company objectives and sales targets
Prepare annual, quarterly, and monthly digital marketing plans, including campaign calendars, promotional activities, and budget allocations
Identify digital marketing opportunities to increase brand visibility, customer acquisition, customer retention, and revenue
Monitor industry trends, competitor activities, customer behavior, and emerging digital marketing technologies
Oversee the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels
Develop engaging digital content, including promotional materials, videos, reels, graphics, captions, and campaign concepts
Manage the content calendar and ensure timely publication of marketing materials
Coordinate with graphic designers, content creators, agencies, and internal stakeholders to maintain consistent brand messaging
Monitor social media engagement, audience growth, comments, messages, and customer feedback
Ensure all digital content complies with company branding guidelines and communication standards
Plan, launch, and optimize paid digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant advertising channels
Manage campaign budgets and ensure efficient allocation of advertising resources
Develop audience targeting, retargeting, and customer acquisition strategies
Monitor advertising performance and optimize campaigns based on reach, engagement, conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA)
Execute digital campaigns for product launches, seasonal promotions, store openings, limited-time offers, and other company initiatives
Collaborate with aggregator and e-commerce teams to support sales growth through online ordering and food delivery platforms
Develop digital campaigns to increase online orders, average transaction value, and repeat purchases
Coordinate online promotions, vouchers, discount campaigns, and product visibility initiatives with relevant internal teams and platform partners
Analyze digital sales performance and recommend strategies to improve conversion rates and campaign effectiveness
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Ensure promotional information, product details, images, and campaign materials are accurate and consistent across applicable online channels
Oversee website content, landing pages, and other digital assets to ensure accuracy, relevance, and alignment with brand objectives
Implement SEO strategies to improve online visibility and organic search performance
Monitor website traffic, user behavior, conversion performance, and other relevant digital metrics
Coordinate website updates, technical improvements, and online campaign requirements with IT teams or external service providers
Support the implementation and optimization of online ordering and customer engagement tools
Monitor and analyze digital marketing performance using tools such as Google Analytics, Meta Business Suite, advertising dashboards, and other reporting platforms
Prepare regular reports on campaign performance, engagement, website traffic, online sales, lead generation, and advertising efficiency
Evaluate the effectiveness of marketing campaigns and recommend data-driven improvements
Establish performance benchmarks and key performance indicators (KPIs) for digital marketing activities
Present campaign results, insights, and recommendations to management
Ensure consistency of brand identity, tone, messaging, and visual standards across all digital platforms
Collaborate with Brand Marketing, Operations, Research and Development (R&D), Sales, Aggregator Management, and other relevant departments
Coordinate the digital rollout of new products, promotional campaigns, and corporate marketing initiatives
Work with store operations teams to ensure local digital promotions and store-related information are accurate
Manage external agencies, freelancers, suppliers, and digital marketing service providers when applicable
Lead, supervise, and develop the digital marketing team, including social media specialists, content creators, and digital advertising personnel, as applicable
Assign responsibilities, monitor deliverables, and ensure projects are completed within agreed timelines
Manage the digital marketing budget and track campaign spending against approved allocations
Evaluate the performance of team members and provide coaching to improve productivity and capability
Establish efficient workflows and quality-control procedures for digital marketing execution
Develop strategies to improve online customer engagement, loyalty, and brand advocacy
Monitor online reviews, customer feedback, and brand mentions across digital platforms
Coordinate with Customer Service and Operations to address customer concerns and escalate issues when necessary
Identify recurring customer feedback and recommend improvements to marketing communications and customer experience
Support the implementation of digital loyalty, retention, and remarketing campaigns
Requirements
Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or a related field
At least three (3) to five (5) years of relevant experience in digital marketing, preferably with experience in a supervisory or managerial capacity
Experience in the food and beverage, quick-service restaurant, retail, e-commerce, or consumer goods industry is an advantage
Demonstrated experience managing social media platforms, paid advertising campaigns, digital content, and marketing analytics
Nice to have:
Experience managing marketing budgets, external agencies, and cross-functional projects is preferred
What’s behind one of the world’s top public restaurant brands? Fun and innovative franchise and corporate team members who are driven to win.
