About This Role
Managing the client marketing systems from end to end is the core of this role, which requires both high-level strategic planning and hands-on tactical execution. This position suits an ambitious and highly structured individual who can translate commercial growth goals into disciplined, everyday execution, acting as the operational backbone of the delivery team.
Responsibilities
- Architect, launch, and optimize performance ad campaigns across Meta Ads Manager and Google Ads (Search, Display, and Performance Max)
- Define audience segmentation, test creative formats (static, short-form video, carousel), manage ad budgets, and continuously optimize toward defined cost-per-acquisition (CAC) and ROAS targets
- Formulate seasonal offers, promotional calendars, and targeted customer acquisition campaigns
- Guide conversion rate optimization (CRO) across landing pages, promotional funnels, and websites
- Ensure clear value propositions, clean user flows, and correct conversion tracking infrastructure (UTMs, Meta Pixel, Google Analytics 4, CallRail, tag managers)
- Coordinate the rapid rollout of promotional pages, campaign subpages, and partner portals
- Build, maintain, and optimize lead nurture pipelines and automated follow-up workflows inside CRM platforms
- Write, design, and deploy segmented email marketing campaigns and automated nurture/drip sequences with robust contact tagging
- Implement multi-channel triggers (email, SMS, conversational chatbots) to accelerate inbound lead response times and maximize conversion rates
- Oversee brand presence and local search optimization, including Google Business Profile (GBP) maintenance, review generation, and local listings
- Manage production workflows for physical and promotional print collateral, coordinating directly with commercial print vendors on specifications, proof approvals, and delivery timelines
- Track and interpret full-funnel performance metrics across web analytics, CRM pipelines, and paid channels
- Compile and deliver concise, executive-level weekly and monthly performance reports highlighting customer acquisition costs, pipeline conversion rates, and strategic next steps
- Manage creative workflows by briefing junior designers, proofing deliverables, and ensuring strict adherence to brand standards and project deadlines
Requirements
- 3-5+ years of demonstrable experience in digital marketing, growth marketing, or agency account management
- Direct hands-on experience in Meta Ads Manager and Google Ads: Proven ability to manage budgets, set up custom conversions, conduct A/B tests, and scale campaigns
- CRM & Email Marketing mastery: Direct experience building workflows and launching broadcasts in platforms such as GoHighLevel, HubSpot, Klaviyo, Mailchimp, or equivalent systems