About This Role
This role is for an experienced, data-driven Digital Marketing Manager to join the AWS Channels Marketing team, focusing on the AWS Website. The manager will drive strategy and creative for the website's biggest experiences, using a mix of white-glove creation, consultation on scalable website systems, and a test-and-learn roadmap to deliver strong digital customer experiences.
Responsibilities
- Create world-class customer experiences on AWS digital properties
- Define, maintain, and enhance with the goal of raising customer awareness of and driving AWS demand
- Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch
- Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing, and other relevant website intelligence
- Identify and optimize internal web authoring workflows to create efficiencies and process standards
- Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience managing or working within cross-functional marketing and creative teams
- Experience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMS
Nice to have:
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience working in ticketing platforms such as Asana, JIRA, Workfront or similar tools
Benefits
- Sign-on payments
- Restricted stock units (RSUs)
- Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
