Digital Marketing Coordinator - Contract

About This Role

This contract/interim opportunity supports a marketing team during a period of growth and transition. The contractor will provide hands-on execution across website migration testing and digital lead generation, helping to keep high-priority initiatives moving while permanent team members are hired.

Responsibilities

• Lead user acceptance testing (UAT) for website migration work across multiple web properties
• Create and maintain test plans, checklists, defect logs, status updates, and regression-testing processes
• Validate migrated pages for content accuracy, links, forms, calls to action, downloads, formatting, images, and metadata
• Support content audits, launch-readiness reviews, post-launch quality assurance, and WordPress content updates
• Manage the execution of active lead-generation campaigns across paid media, landing pages, lead capture, email nurture, and related digital touchpoints
• Coordinate campaign timelines, targeting, creative and content deliverables, and launch readiness with internal partners and agencies
• Monitor campaign performance, including lead volume, quality, conversion rates, cost per lead, cost per conversion, and return on spend, and recommend optimizations
• Support audience segmentation, lead routing, tracking, reporting, and email/nurture campaign deployment
• Maintain clear project documentation, communicate risks and open issues, and coordinate across multiple stakeholders and vendors

Requirements

• Hands-on experience with website migrations, UAT, defect tracking, regression testing, and launch readiness
• Experience managing and optimizing digital lead-generation campaigns with measurable performance goals
• Experience with paid digital campaigns, landing pages, conversion tracking, and campaign analytics
• Strong project-management skills and the ability to manage multiple priorities, dependencies, and deadlines
• A proactive, independent working style and the ability to quickly learn new processes and tools

Nice to have:

• Experience supporting enterprise or multi-site website migrations
• Experience with WordPress or WordPress Pro
• Familiarity with Salesforce, Marketo, Piwik PRO, and JIRA
• Experience in B2B or healthcare lead generation
• Knowledge of accessibility, SEO/AIO, content governance, and digital quality assurance
• Experience working in regulated environments and collaborating with Legal, Compliance, Privacy, or IT teams