About This Role
Working on a hybrid model, the Digital Marketing Analyst will measure, analyze, and report on the performance of digital marketing campaigns across various channels. This role focuses on providing critical data-driven insights to optimize marketing strategies, improve ROI, and inform future campaign planning. It is an excellent opportunity to contribute to data-informed decision-making within a forward-thinking company.
Responsibilities
- Track, measure, and analyze the performance of digital marketing campaigns (SEO, SEM, social media, email, display advertising)
- Develop and maintain comprehensive dashboards and reports to visualize key performance indicators (KPIs)
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data
- Identify trends, patterns, and insights within the data to provide actionable recommendations for campaign optimization
- Collaborate with marketing teams to define campaign goals, tracking requirements, and reporting needs
- Conduct A/B testing analysis and provide insights for improving conversion rates
- Perform market research and competitor analysis using data-driven tools
- Stay updated on the latest trends and best practices in digital marketing analytics and data visualization
- Assist in forecasting marketing performance and budget allocation based on historical data
Requirements
- Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field
- 2-4 years of experience in digital marketing analytics or a similar analytical role
- Strong proficiency in Google Analytics and/or Adobe Analytics
- Advanced skills in Microsoft Excel or Google Sheets for data analysis
- Solid understanding of digital marketing channels and their respective metrics
- Excellent analytical, problem-solving, and critical thinking skills
- Strong attention to detail and accuracy in data reporting
- Good communication skills, with the ability to translate complex data into understandable insights
Nice to have:
- Experience with data visualization tools (e.g., Tableau, Power BI)
Benefits
- Comprehensive health and wellness benefits
- Retirement savings plan
- Opportunities for professional development and training
- Collaborative work environment that values data-driven insights and continuous learning
About the Company
Our client is a dynamic analytics and insights firm.