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Digital Content & Web Manager

Stanley Black & Decker, Inc.

RemoteFull timeMid levelPosted today
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About the role

Title: Digital Content & Web Manager

Location: Remote (with access to Warsaw office)

Employment: full time

We are looking for a Digital Content & Web Manager to join our team and play a key role in shaping the digital customer experience across the SBD360 platform and DEWALT, STANLEY, and BLACK+DECKER brand websites .

In this role, you will be responsible for executing, maintaining, and optimizing digital content to ensure a seamless, engaging, and customer-focused online experience. You will work closely with marketing, commercial stakeholders, and the SBD360 Platform Owner to bring campaigns, launches, and merchandising initiatives to life.

What you will do

  • Manage day-to-day website content updates, publishing activities, and page maintenance across SBD360 and brand websites
  • Execute digital campaigns, promotions, product launches, and merchandising activities
  • Ensure product information, digital assets, banners, and customer-facing content are accurate, up to date, and aligned with brand standards
  • Improve the customer journey through content enhancements, navigation updates, and merchandising execution
  • Collaborate with marketing, sales, product, and digital teams to support business priorities and campaign delivery
  • Participate in testing, release validation, and issue resolution related to digital content and customer experience
  • Monitor website performance and identify opportunities to improve engagement, discoverability, and conversion
  • Ensure compliance with publishing standards, brand guidelines, and platform governance
  • Escalate operational risks, content gaps, or issues to the Platform Owner when needed
  • Support reporting and tracking of digital activity and campaign effectiveness

What we are looking for

  • Bachelor’s degree in Marketing, Digital Media, Business, Communications, or a related field
  • 3–6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
  • Hands-on experience with CMS tools and digital publishing workflows
  • Experience supporting campaigns, promotions, or product launches in a digital environment
  • Strong attention to detail and the ability to manage multiple priorities effectively
  • Proven ability to work with cross-functional stakeholders in a commercial or marketing environment

Nice to have

  • Experience in B2B digital commerce or customer portal environments
  • Familiarity with product information management and digital asset workflows
  • Exposure to analytics tools and performance reporting
  • Experience supporting branded digital experiences in a multi-stakeholder environment
  • Knowledge of SEO, accessibility, and digital merchandising best practices

What will make you successful

  • Strong execution skills and a proactive mindset
  • Excellent attention to detail and content accuracy
  • A strong sense of brand stewardship and customer focus
  • Collaboration and stakeholder management skills
  • Problem-solving ability and responsiveness
  • Strong organization and planning capabilities
  • A continuous improvement mindset with a passion for digital excellence

Why join this role

  • Opportunity to shape digital experiences for globally recognized brands
  • Exposure to cross-functional collaboration across marketing, sales, product, and digital teams
  • A dynamic role with real impact on customer engagement and digital performance
  • The chance to contribute to launches, campaigns, and continuous digital improvement in a fast-paced environment

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