About the role
Brief Summary:
We are seeking a results-oriented Digital and eCommerce Specialist to drive online sales and enhance customer engagement through innovative strategies. Ideal candidates will possess experience in direct-to-consumer (D2C) growth and a passion for data-driven solutions.
Responsibilities:
- Develop and execute comprehensive end-to-end D2C strategies to boost online sales and strengthen brand presence.
- Optimize the consumer journey through effective CRM, marketing automation, and loyalty programs.
- Identify and pursue B2B opportunities to enhance revenue generation across multiple channels.
- Maximize commercial performance using data analytics to uncover trends and opportunities.
- Lead promotional strategies such as Gift with Purchase (GWP) and exclusive merchandise rollouts to support revenue growth.
- Collaborate with global teams to define requirements for site optimization on D2C platforms.
- Enhance website and mobile user experience through UX-UI tools and A/B testing to drive conversion rates.
- Develop and implement digital media plans utilizing both paid and organic channels for customer engagement and retention.
- Foster collaboration across marketing, design, and customer service teams to ensure a seamless online customer experience.
- Perform regular analysis of D2C data and competitor activities, generating performance metrics and reports.
Requirements:
- Bachelor’s Degree in Digital Marketing, eCommerce, or a related field.
- Minimum of 2 years of experience driving D2C growth.
- Proven proficiency with eCommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud.
- Strong understanding of digital marketing strategies and consumer behavior.
- Analytical mindset with the ability to derive insights from data and make informed decisions.
- Experience in managing and executing successful D2C strategies that yield measurable business results.
- Ability to work independently as well as collaboratively in a diverse team environment.
- Willingness to travel as required for the role.
Only Shortlisted candidates will be notified.
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