About This Role
Leading the measurement, analysis, and optimization of digital performance to enhance the acquisition and conversion of training programs is the core of this role. It suits a technical and quantitative profile eager to grow in the IT field.
Responsibilities
- Configure and maintain web tracking through Google Tag Manager and Data Layers, ensuring accurate data collection and monitoring acquisition pixels (Google Ads, Meta, LinkedIn, TikTok).
- Analyze user behavior: audit the acquisition funnel, conduct cohort analyses, define attribution models, and coordinate lead qualification criteria (lead scoring).
- Use visualization tools to cross-reference data sources with BigQuery and SQL to build and maintain business dashboards in Power BI or Looker Studio / GA4.
- Explore and apply AI tools to automate analyses, detect anomalies in data, and optimize digital processes.
Requirements
- Technical or quantitative profile from Data, IT, Statistics, etc.
- Google Tag Manager (GTM).
- Google Analytics 4 (GA4).
- Tracking pixels.
- Web/technical concepts.
- BigQuery and SQL.
- Power BI and Data Studio (Looker Studio).
Benefits
- Continuous training plan, annual training plan, access to technical e-learning platform, skills training platform.
- Support and career plan with a Randstad Digital mentor.
- Work-life balance with 23 vacation days and flexible hours in most projects.
- Commitment and stability with incorporation into a growing company that invests in new technologies.
- Competitive salary based on professional experience.
- Competitive contractual conditions, flexible compensation plan (restaurant card and childcare vouchers), and Randstad Care, a platform for exclusive offers and discounts.
- Referral program with financial compensation for helping to grow the team.
Important Details
- Modality: Initially 100% on-site, transitioning to a hybrid format with 5 telework days per month after three months.
Application Process
- If you are eager and ready to take on a new challenge like ours, we are waiting for you!
