About the role
Hi,
We are hiring for one of India's leading IT & consulting organizations for the position of Digital Ad Campaign Manager
Summary:
Digital Ad Campaign Manager specializing in geofencing plans, executes, and optimizes location-based and programmatic advertising campaigns using Demand-Side Platforms (DSPs)
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To Apply for above Digital Ad Campaign Manager , WhatsApp 'Hi' @ 9519459922
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When Asked For The job Code, Type: Job Code # 209
Key Skills:
- Minimum 8 years of experienced in Digital Advertising Campaign Management, Programmatic Media Buying, or Performance Marketing.
- should have Team Handling experience
- Hands-on experience setting up and managing geofencing, location-based targeting, mobile advertising, retargeting, and programmatic campaigns.
- Experience managing high-volume digital campaigns across multiple advertisers, geographies, budgets, and KPIs.
- Hands-on experience with DSPs and geofencing platforms such as Simpli.fi, GroundTruth, StackAdapt, Basis, The Trade Desk, DV360, or similar platforms.
- Any Graduate
Key Responsibilities:
Campaign Strategy, Setup and Execution:
- Geofencing Campaign Setup:
o Create and manage geofencing campaigns using polygon, radius, address-based, and location-specific targeting methods.
o Build targeting strategies for competitor location targeting, event-based targeting, store-visit campaigns, and hyperlocal audience reach.
o Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms.
- Campaign Trafficking and QA:
o Traffic digital creatives across display, mobile, video, native, and CTV/OTT channels, ensuring correct specifications, tags, landing pages, and tracking are implemented.
o Perform quality checks on campaign setup, geo boundaries, audience rules, conversion pixels, click trackers, and third-party tags before launch.
- Quality Assurance:
o Monitor live campaigns to ensure impressions, clicks, conversions, footfall attribution, and delivery volumes are tracking as expected.
o Identify and resolve campaign delivery issues related to under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, or attribution gaps.
> Optimization and Performance Management:
- Campaign Optimization:
o Continuously optimize campaigns based on KPIs such as impressions, CTR, CPM, CPC, CPA, conversions, footfall, store visits, and ROAS.
o Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources to improve campaign performance.
- Audience and Location Strategy:
o Develop audience strategies using location history, demographic overlays, behavioral segments, CRM audiences, retargeting pools, and lookalike audiences.
o Support campaign planning for local businesses, retail, automotive, healthcare, real estate, events, and other location-sensitive advertisers.
- Compliance and Data Privacy:
o Ensure campaigns follow applicable data privacy, consent, location-data usage, platform, and brand-safety guidelines.
o Maintain awareness of evolving digital advertising policies, privacy regulations, and industry best practices related to location-based marketing.
- Reporting and Insights:
o Prepare campaign performance reports covering delivery, engagement, conversion, attribution, footfall, pacing, and optimization actions.
o Analyze performance trends and provide actionable recommendations to improve campaign ROI and future targeting strategies.
o Communicate insights clearly to internal stakeholders, account teams, sales teams, and clients.
- Soft Skills:
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Strong analytical mindset with high attention to detail and accuracy in campaign execution.
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Excellent communication skills to coordinate effectively with account managers, sales teams, creative teams, vendors, and clients.
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Ability to manage multiple campaigns, deadlines, priorities, and stakeholder expectations in a fast-paced environment.
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Proactive problem-solving approach with the ability to identify delivery risks and recommend corrective actions quickly.
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