About This Role
Leading and elevating brand design across the Summer Fridays ecosystem is the core of this role, shaping how the visual identity comes to life across every touchpoint. This position balances high-level creative direction with hands-on design leadership, translating brand strategy and creative concepts into cohesive, compelling design expressions.
Responsibilities
- Lead, mentor, and develop the Design team, overseeing graphic designers and allocating resources across social, campaigns, retail, events, OOH, VIP gifting, eComm, digital and other brand initiatives
- Set a clear design vision and consistently high creative standard, ensuring every touchpoint feels cohesive, elevated, intentional, and distinctly Summer Fridays
- Partner with Creative and Brand Marketing leadership to translate brand strategy, campaign concepts, and product positioning into compelling visual systems and design direction
- Build immersive design worlds across new product launches, innovation, core assortment, evergreen storytelling and seasonal campaigns - from early concept through final execution
- Develop scalable launch toolkits and design systems that create alignment across channels while allowing work to feel native to each platform, placement and audience
- Champion a social-first design approach, identifying the visual ideas, formats and brand codes that originate on social and extend seamlessly into retail, events, OOH, gifting and other IRL experiences and touchpoints
- Lead the design development of integrated, 360-degree brand moments, ensuring digital storytelling and physical experiences feel connected and cohesive
- Present design direction to Founders, executives and cross-functional partners, clearly articulating the creative strategy, visual rationale and recommended direction
- Establish alignment early in the creative process by defining objectives, deliverables, timelines and decision points with key cross-functional stakeholders
- Oversee design from concept through production, including typography, layout, graphic systems, packaging-adjacent launch assets, print production and final file delivery
- Create and maintain clear brand design standards, templates, and toolkits that improve consistency and efficiency across internal teams and external partners
- Continually assess the brand experience to identify visual gaps, refine existing brand materials and strengthen consistency across the full customer journey
- Collaborate with Art Directors, photographers, motion designers, production partners, fabricators, agencies and freelancers to deliver integrated creative at the highest standard
- Stay deeply attuned to design, beauty, fashion, culture, and social platform trends, translating relevant insights into forward-thinking ideas that feel authentic to Summer Fridays
Requirements
