Design Director

JOB TITLE : Design Director

REPORTS TO : Creative Director; interim reporting to the Sr. Director of Brand

DEPARTMENT : Marketing & Creative

OVERVIEW

We are hiring a Design Director to lead and elevate brand design across the Summer Fridays ecosystem. This role will shape how our visual identity comes to life across every touchpoint—including social, brand campaigns, product launches, events, out-of-home, retail, eComm, VIP gifting, and broader brand collateral.

Working closely with Creative, Brand Marketing, Social, Retail, Visual Merchandising, Digital and Events, this leader will translate brand strategy and creative concepts into cohesive, compelling design expressions. They will bring clarity and consistency to every launch and campaign while ensuring the work feels elevated, culturally relevant and distinctly Summer Fridays. This role balances high-level creative direction with hands-on design leadership. The ideal candidate is a thoughtful team builder, strong creative partner and confident presenter who can guide multiple projects, raise the standard of execution, and connect social-first storytelling to meaningful physical and digital brand experiences.

RESPONSIBILITIES

• Lead, mentor, and develop the Design team, overseeing graphic designers and allocating resources across social, campaigns, retail, events, OOH, VIP gifting, eComm, digital and other brand initiatives.
• Set a clear design vision and consistently high creative standard, ensuring every touchpoint feels cohesive, elevated, intentional, and distinctly Summer Fridays.
• Partner with Creative and Brand Marketing leadership to translate brand strategy, campaign concepts, and product positioning into compelling visual systems and design direction.
• Build immersive design worlds across new product launches, innovation, core assortment, evergreen storytelling and seasonal campaigns—from early concept through final execution.
• Develop scalable launch toolkits and design systems that create alignment across channels while allowing work to feel native to each platform, placement and audience.
• Champion a social-first design approach, identifying the visual ideas, formats and brand codes that originate on social and extend seamlessly into retail, events, OOH, gifting and other IRL experiences and touchpoints.
• Lead the design development of integrated, 360-degree brand moments, ensuring digital storytelling and physical experiences feel connected and cohesive.
• Present design direction to Founders, executives and cross-functional partners, clearly articulating the creative strategy, visual rationale and recommended direction.
• Establish alignment early in the creative process by defining objectives, deliverables, timelines and decision points with key cross-functional stakeholders.