Design Director

About This Role

This role involves maintaining the creative vision for immersive, interactive experiences, translating stakeholder intent and instructional goals into structured guest journeys, tone guides, and interaction maps. It requires collaboration with cross-functional teams to ensure narrative clarity, emotional pacing, and decision-making flow are preserved from concept to execution, and evaluating content for creative and instructional accuracy.

Responsibilities

• Interpret and maintain the creative vision of project stakeholders, ensuring clarity and consistency across narrative, tone, emotional pacing, and guest flow, particularly in enterprise contexts where engagement, learning, or behavioral outcomes are key
• Support the translation of instructional goals and scenario content into guest journeys, interaction flows, and experience maps that guide execution across physical and digital modalities
• Collaborate with technical teams to align creative goals with implementation realities across hardware, software, and physical environments
• Work closely with writers, instructional designers, designers, and media teams to ensure all guest-facing elements reflect the intended vision and contribute to a clear, goal-driven experience
• Review scripts, treatments, and environment content for alignment with both creative tone and instructional accuracy, providing feedback grounded in guest comprehension and engagement
• Create and maintain experience documentation such as scenario maps, guest flow diagrams, tone guides, and interaction breakdowns that clearly communicate intent to technical and production teams
• Participate in reviews and walkthroughs to assess guest comprehension, emotional pacing, and the clarity of decision-making or learning outcomes; provide actionable, insight-driven feedback
• Identify opportunities to refine or extend guest-facing content while preserving the intent of the established creative and instructional framework
• Support production in balancing creative fidelity and content accuracy during implementation, especially in cross-disciplinary or high-complexity builds
• Attend on-site installs and rehearsals to validate creative execution and experiential clarity in simulated or instructional environments
• Perform other duties as assigned

Requirements

• Associate's degree or equivalent from two-year college/technical school

About the Company

Pure Imagination Studios, started in 2012, is a diversified entertainment company built by a team of creators passionate about storytelling. Pure Imagination Labs designs immersive, interactive experiences for complex training and simulation, blending real-time systems, tactile interfaces, and narrative framing to support education, decision-making, teamwork, and user engagement in high-stakes scenarios.