Directing design projects and leading creative teams on major client engagements is the core of this role. You will be responsible for setting the creative vision, coaching team members, and ensuring the delivery of comprehensive brand systems across various touchpoints. This position suits a holistic creative leader who connects creative excellence with commercial outcomes and understands how to leverage emerging tools and AI applications.
Responsibilities
Interrogate briefs with strategy and client management, reframing challenges to unlock distinctive creative opportunities
Lead the creative platform on your projects, architecting scalable systems that work coherently across all touchpoints, including web, mobile, social, physical retail, packaging, events and emerging channels
Identify and frame potential iconic moves, testing feasibility with delivery and challenging the team to think bigger
Consider how ideas can travel across contexts to better resonate with the audience
Build senior relationships with clients and partners, leading co-creation sessions that shape decisions
Develop your team, coaching individuals towards their potential and creating space for originality to emerge
Encourage the team to think across channels and about the whole consumer journey
Structure how creative work flows, setting rituals and reviews that keep momentum and quality high
Own creative delivery, managing scope, budget, and timeline while anticipating and mitigating risks
Provide critique that’s clear and decisive, holding the quality bar and ensuring production-ready work
Present your work with conviction, connecting human insight, commercial value, and experience together
Stay ahead of tools, methods, and emerging practices, bringing these into how our team works
Help evaluate new design software, AI tools and other emerging technologies that will help strengthen the creative capability within the company
Contribute to proposals, building cases for investment, and elevating Interbrand’s reputation through awards and recognition
Partner with Brand Economics, understanding impact and using that to inform creative priorities
Requirements
Thinker and maker who leads the creative team on major engagements
Set a strong creative point of view and coach the team to deliver their best work, elevating not just what we deliver but how we work
Connect creative excellence with commercial outcomes and contribute to how Interbrand is known in the market
Holistic creative who architects comprehensive brand systems that work intelligently and beautifully across all consumer touchpoints—physical, digital, social, and emerging platforms
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Proficient in emerging creative tools and AI applications, with the judgment to know when to use them to amplify creative work and when craft must be unmediated
Shape how your team approaches tool selection, emerging technologies, and cross-channel design thinking
Work seamlessly across disciplines, bringing strategy and delivery into creative conversations
Navigate tensions between vision and feasibility thoughtfully, not by compromising either
Develop people and bring out their best work
Coach individuals, create space for contribution, and help the team understand the thinking behind decisions
Shape how your team thinks about and works with emerging tools, balancing technological curiosity with craft standards
Operate autonomously and own outcomes
Anticipate risks, structure teams and timelines for success, and deliver at scale
Proven track record leading creative work on significant client engagements
Portfolio showing systems excellence and how ideas work across multiple channels and touchpoints
Tell compelling stories about your work that move people to action
Adapt your approach for different audiences and know how to frame choices so people understand what matters
Bring clarity about what’s distinctive and why it matters
Generate routes that unlock both commercial value and memorable experiences
Understand the difference between good and great
Understand how to design systems that are coherent yet flexible and how a brand can feel unified across touchpoints while adapting intelligently to context, audience, and channel requirements
Demonstrated expertise in holistic brand design with evidence of leading projects where a single identity system performs effectively across radically different contexts and platforms
