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Leading the creative vision for X-LAB as it enters the North American market, this role will bring the brand's creative vision to life across all marketing touchpoints. The Design Director will oversee concept development, design execution, and art direction across campaigns, channels, and markets, taking ownership of the visual expression of the X-LAB brand from high-level vision to typography. The role involves building on a world-class design foundation and working closely with engineering, product, and marketing teams in a fast-paced, high-growth environment.
XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. They are entering the U.S. market for the first time with X-LAB, their in-house brand of performance bicycles. Since 1995, XDS has combined proprietary materials science, compelling design, and highly automated production to deliver over 8 million complete bikes annually and more than 300,000 carbon frames per year. The company holds 300+ international patents and has full vertical integration. As of 2026, X-LAB has officially launched with a fully U.S. based team of industry veterans and experienced leaders.
Headquarters
Los Angeles HQ
Open jobs
8
Website
xlabbikes.com