About the role
Reporting to the Senior Management team, the Deputy Director, Sales & Marketing will play a pivotal role in driving the sales performance of the Company's residential property portfolio in Hong Kong. The incumbent will lead the sales team and agency network, formulate effective sales strategies, identify market opportunities, and contribute to the successful planning and execution of first-hand residential project launches.
Key Responsibilities
- Develop and execute comprehensive sales strategies to achieve revenue and sell-through targets for first-hand residential developments.
- Formulate pricing, sales tactics, launch plans, and promotional initiatives based on market conditions and competitive positioning.
- Monitor residential market trends, buyer behaviour, macroeconomic factors, and competitor activities, providing strategic recommendations to senior management.
- Establish and maintain strong relationships with property agencies, sales channels, and key industry stakeholders.
- Work closely with Marketing, Development, Design, and Project teams on product positioning, unit mix, pricing strategy, and launch planning.
- Provide market-driven input on project planning, layout design, product features, and customer preferences.
- Lead, coach, and develop the sales team to achieve business objectives and maintain a high-performance culture.
- Prepare sales forecasts, budgets, performance reports, and market analyses for management review.
- Provide timely insights and recommendations regarding market sentiment, demand trends, and pricing strategies.
- Conduct feasibility studies and competitor benchmarking for upcoming residential developments.
Requirements
- Degree holder in Business Administration, Marketing, Real Estate, Surveying, or related disciplines.
- Minimum 12-15 years of relevant experience in residential property sales and marketing, especially in sales sector, preferably gained from reputable property developers.
- Proven track record of successfully launching and selling first-hand residential projects in Hong Kong.
- Strong network and established relationships with major property agencies and industry stakeholders.
- Demonstrated leadership experience with the ability to motivate, develop, and lead teams effectively.
- Strong commercial acumen with deep understanding of Hong Kong residential property market dynamics.
- Strategic thinker with excellent analytical skills and strong sensitivity to market movements and customer trends.
- Outstanding communication, negotiation, presentation, and stakeholder management skills.
- Self-driven, proactive, results-oriented, and able to thrive in a fast-paced environment.
- Excellent command of written and spoken English, Chinese, and Putonghua.
For a confidential discussion about this role please contact Heibe Chan via Heibe.chan@robertwalters.com.hk
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