Leading and managing a department or defined business area, this role creates a positive and engaging environment for colleagues and customers. It involves supporting, coaching, and developing store colleagues to deliver customer-focused service, maintain exceptional store standards, and foster highly engaged teams.
Responsibilities
Support the Store Manager in leading, coaching, and developing a high-performing, engaged team
Deliver exceptional customer experiences that encourage customer loyalty and repeat visits
Develop store teams through internal development programs to support future talent and career pathways
Help maintain a safe and compliant store environment for colleagues and customers
Contribute to delivering financial results in line with or exceeding company targets
Support other retail management duties where required
Act as the point of contact for colleagues in the manager’s absence
Provide excellent customer service, addressing inquiries and resolving complaints professionally
Help manage day-to-day operations, including opening and closing procedures
Support cash management tasks, such as processing transactions and reconciling tills
Participate in hiring, onboarding, and training new employees
Provide feedback and coaching to colleagues to improve performance
Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity
Contribute to achieving or exceeding the store’s monthly sales target
Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT
Achieve upselling or cross-selling targets
Maintain a high customer metric score
Ensure stock accuracy during store Audits
Ensure all new colleagues complete mandatory training required
Ensure colleague engagement survey results meet or exceed company benchmarks
Assist in keeping operational costs within the allocated budget
Requirements
Great coaching, mentoring, and team building skills that drive team performance
Strong communicator with the ability to engage, support, and influence colleagues effectively
Experience leading, coaching, and developing colleagues within a retail or customer-focused environment
Experience of effectively prioritizing and delegating workload to achieve team goals and objectives
Experience supporting business growth through customer engagement, local activity, or community initiatives
Commitment to delivering excellent customer service and customer experiences
Ability to demonstrate the ability to improve store performance and standards through effective planning
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Tailored applications submitted
Strong understanding of retail KPIs and commercial performance measures
Knowledge of local market trends, competitor activity, and the ability to identify local community growth opportunities
Leads with a plan/do/review mindset
Effective decision-maker with the ability to assess information and make informed decisions
Communicates in a way that inspires and engages
Demonstrates a commitment to continuous learning and improvement
Resilient and positive attitude even under pressure
Demonstrates accountability and ownership of responsibilities
Demonstrates company values and behaviors in day-to-day activities
Committed to supporting colleague development and progression
Committed to two-way, clear, and honest feedback
Builds positive working relationships with colleagues, customers, and stakeholders
Application Process
Applications that meet the skills criteria will be contacted for a first-stage meeting with the talent team
Shortlisted candidates will then be invited to interview with the hiring manager
About the Company
GO Outdoors inspires and equips everyone for life outdoors, making it accessible with trusted kit and unbeatable value. The company is passionate, practical, and people-focused, guided by values of being welcoming, responsible, authentic, and innovative.