Demand Generation Manager

About This Role

This highly hands-on role is for a Demand Generation Specialist who can turn marketing ideas into measurable impact, building and optimizing campaigns across various channels. The role suits someone who understands how marketing connects to pipeline, conversion, and revenue, and enjoys figuring out what works, improving what doesn't, and scaling what performs.

Responsibilities

• Launch multi-channel campaigns across email, web, webinars, events, social, and nurture programs
• Create emails, landing pages, and supporting campaign assets
• Work with agencies and internal stakeholders to get campaigns out the door and performing
• Build nurture flows and follow-up programs that help turn engagement into pipeline
• Track campaign and funnel performance to identify what's working and where conversion can be improved
• Help improve lead management, reporting, and marketing dashboards over time
• Support webinar and event execution, including promotion and follow-up
• Manage newsletters, blog publishing, and content distribution
• Keep campaigns organized, on track, and moving
• Use AI and modern marketing tools to improve execution and efficiency

Requirements

• Enjoys building, testing, and improving, not just planning
• Comfortable working across multiple channels and juggling moving pieces
• Understands how marketing connects to pipeline, conversion, and revenue outcomes
• Organized, proactive, and able to keep projects moving forward
• Takes ownership and pride in shipping great work without a lot of red tape
• Enjoys digging into performance data to understand what's working and where improvements can be made
• 3–5 years of experience in demand generation, B2B SaaS marketing, or campaign execution
• Experience executing multi-channel campaigns end-to-end, including webinars and event marketing
• Hands-on experience with HubSpot or similar CRM / automation tools
• Comfortable building landing pages, publishing content in a CMS, and managing campaign assets independently
• Strong copywriting instincts for emails, landing pages, and campaign messaging
• Familiarity with marketing attribution and reporting, especially around SQLs, conversion, and pipeline
• Experience using AI tools to improve marketing workflows and execution
• A strong eye for design and comfortable working in Canva to create high-conversion assets
• Self-sufficient, organized, and comfortable moving quickly, testing ideas, and continuously improving performance

Benefits

• Comprehensive health benefits, including health, vision, and dental care