Driving pipeline growth through digital campaigns, paid media, SEO, GEO, email marketing, webinars, landing pages, nurture programs, and performance optimization is the core of this role. The Demand Generation Manager is responsible for building and executing programs that attract, engage, convert, and re-engage qualified prospects across Rev.io’s core markets, including MSPs, CSPs, telecom providers, security integrators, and technology service providers. This position suits a hands-on, analytical, and creative candidate who is comfortable managing campaigns from strategy through execution and reporting, and knows how to turn strong messaging into measurable site traffic, conversions, and pipeline.
Responsibilities
Plan, execute, and optimize demand generation campaigns across paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and other digital channels
Own SEO and GEO strategy to improve Rev.io’s visibility across traditional search engines and AI-powered discovery platforms
Collaborate with Product Marketing on SEO and GEO strategy, keyword targeting, content priorities, landing page messaging, and conversion paths that drive site traffic and qualified leads
Own digital campaign performance, including traffic, conversion rates, MQLs, SQLs, pipeline creation, CAC, and ROI
Build and optimize landing pages, forms, nurture flows, and conversion paths
Manage paid media campaigns across platforms such as LinkedIn, Google Ads, Reddit, Meta, or other relevant B2B channels
Partner with Product Marketing to turn product messaging into campaign themes, offers, landing pages, ads, nurture content, and audience-specific programs
Develop, manage, and continuously refresh nurture campaigns that keep current and past prospects engaged, educated, and interacting with the Rev.io brand
Collaborate with Sales and RevOps to ensure lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting are working effectively
Analyze campaign performance and make data-driven recommendations for optimization
Support webinars, virtual events, content offers, and other demand generation programs from planning through follow-up
Collaborate with the Event Marketing Manager on demand generation strategy, promotion, audience development, and follow-up for the annual Rev.io Summit
Test and improve ad creative, subject lines, CTAs, landing page layouts, audience segments, and campaign messaging
Maintain reporting dashboards and communicate campaign results to marketing and revenue leadership
Help improve marketing operations processes across HubSpot, Salesforce, attribution, lifecycle stages, and campaign tracking
Requirements
3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Experience managing SEO, GEO, paid media, email marketing, landing pages, and full-funnel campaigns
Strong understanding of B2B lead generation, funnel metrics, campaign attribution, and pipeline reporting
Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms
Ability to write or shape campaign copy, ad copy, email copy, nurture content, and landing page messaging
Strong analytical skills with the ability to turn data into action
Experience marketing to MSPs, telecom, IT services, security, or SaaS audiences is a plus
Comfortable balancing strategy with hands-on execution
Strong project management skills and attention to detail
Benefits
Excellent medical, dental and vision coverage, with rates comparable to larger companies
Company paid for life and disability insurance
401k with generous company match and immediate vesting
Unlimited PTO
Monthly tech and fitness reimbursements
Professional development allowance
About the Company
Rev.io provides configurable software for billing, customer management, business management, payments, analytics, provisioning, and automation to service providers in telecommunications, Wireless & IoT, managed IT services, A/V, security integration, and other related industries. The modern, cloud-based software delivers the industry’s most complete quote-to-cash experience, enabling clients to grow their revenue efficiently. Rev.io is an Atlanta-based company with offices in Atlanta and West Virginia, and has more than 21 years’ in business. In a recent national survey, 89% of employees agreed that Rev.io is a Great Place to Work.
