Demand Generation Manager

About This Role

This role is for an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs for a growing technology organization. It is an exciting opportunity for a data-driven marketer who enjoys owning both strategy and execution and wants to directly impact pipeline growth, conversion, and revenue.

Responsibilities

• Own demand generation strategy and campaign planning across multiple channels
• Develop and execute integrated campaigns across paid digital, email, content, webinars, nurture programs, and account-based marketing (ABM)
• Manage and optimize paid campaigns across Google Ads and LinkedIn Ads
• Build multi-channel campaigns targeting enterprise decision-makers
• Develop lead nurture and lifecycle programs designed to improve engagement and funnel conversion
• Partner with Sales to establish and refine lead scoring, qualification criteria, and marketing-to-sales handoffs
• Build and manage ABM programs targeting strategic accounts
• Manage demand generation budgets and marketing technology platforms
• Own campaign reporting, attribution, funnel performance, and channel ROI
• Track key metrics including qualified pipeline, conversion rates, cost per lead, cost per opportunity, and pipeline velocity
• Continuously test and optimize campaigns to improve overall demand generation performance

Requirements

• 5+ years of B2B demand generation experience
• Proven experience building and executing programs that generate qualified sales pipeline
• Hands-on experience managing paid digital campaigns, including Google Ads and LinkedIn Ads
• Experience with marketing automation and CRM platforms
• Strong HubSpot experience, including nurture programs, lead scoring, and reporting
• Experience with content syndication and/or account-based marketing programs
• Strong understanding of B2B funnel metrics, attribution, conversion rates, and marketing ROI
• Ability to analyze campaign performance and use data to guide investment and optimization decisions
• Excellent written and verbal communication skills
• Experience partnering closely with Sales and revenue-focused teams

Nice to have:

• SaaS, fintech, HR technology, payroll, benefits, or related B2B technology environments
• Experience marketing to HR, payroll, benefits, operations, or similar enterprise buyers
• Experience supporting demand generation within an early-stage or growth-stage organization
• Familiarity with intent data and sales intelligence platforms
• Experience marketing to large, multi-location organizations