Demand Generation Manager

About This Role

Driving consumer acquisition and building marketing programs that turn demand into measurable business growth is the core of this role. You will own the consumer lead generation pipeline, developing and optimizing campaigns that connect individuals and families with home healthcare services. You will also support caregiver and clinical recruitment and B2B demand generation based on business priorities. This is a hands-on role for a performance-minded marketer focused on qualified leads, conversion rates, acquisition efficiency, pipeline performance, and revenue contribution.

Responsibilities

• Own consumer demand generation strategy, from audience targeting and campaign development through lead nurture and conversion
• Develop and optimize lead nurture programs in HubSpot, including lead scoring, lifecycle stages, pipeline requirements, and marketing automation
• Establish lead-quality standards and track performance from initial inquiry through consultation, service start, and associated revenue
• Own demand generation reporting across lead volume, quality, cost, conversion, and channel performance, turning insights into recommendations and next steps
• Partner with Performance Marketing, Marketing Operations, Content, Local Marketing, Operations, and agencies to build scalable national and local programs
• Support caregiver and clinical recruitment marketing, including paid job advertising, social recruiting, nurture campaigns, and local-market strategies
• Support B2B demand generation initiatives as business priorities require

Requirements

• 5+ years of demand generation or performance marketing experience with demonstrated success driving measurable pipeline and business results
• Strong experience with paid search, digital acquisition, lead generation, conversion optimization, and attribution
• Hands-on knowledge of HubSpot or a similar CRM/marketing automation platform, including lead scoring, lifecycle stages, nurture programs, and pipeline management
• Demonstrated success improving consumer acquisition and inquiry-to-client conversion
• Strong analytical skills with experience building dashboards and translating marketing performance into business recommendations
• Experience working across multiple markets, locations, or a franchise/distributed organization
• Ability to collaborate across teams while independently driving recommendations and initiatives through execution
• Bachelor's degree in Marketing, Business, Communications, or a related field required
• Legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship

Nice to have:

• Healthcare, home health, home care, or consumer-services marketing experience