Demand Generation Manager

About This Role

This high-impact role focuses on transforming account fit and intent data into campaigns that generate enterprise pipeline, both from new accounts and through expansion within the existing customer base. The Demand Generation Manager will own campaigns, campaign operations, the lead lifecycle, and funnel measurement for the enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator. This position reports directly to the Head of Enterprise Marketing and suits an AI-first marketer comfortable with building HubSpot workflows, writing campaign briefs, and presenting results to sales leadership.

Responsibilities

• Build and run integrated campaigns and account plays against the fit and intent model, prioritizing accounts most likely to convert
• Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell across existing customers
• Lead each campaign end to end with a clear brief and timeline, bringing content, brand, web, social, events, and sales along from kickoff to results readout
• Own the webinar calendar and direct mail programs
• Partner with the Events Manager on the pre-show and post-show motion, including attendee list enrichment, list loading, and follow-up plays
• Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable
• Optimize lead and account scoring, lifecycle stages, and routing logic, partnering with Revenue Operations on implementation
• Build email nurture series and design the handoffs between marketing nurture, sales nurture, and SDR follow-up
• Own lead and opportunity attribution and report on funnel performance from first touch through closed-won, for both new business and expansion
• Test, measure, and optimize conversion at every stage, and turn results into clear recommendations
• Partner with the SDR team on scripting, sequences, and activity plans so follow-up matches each campaign
• Train sales and SDR teams on campaigns and lead handling, and hold teams to agreed follow-up SLAs
• Serve as marketing's expert HubSpot power user, working with Revenue Operations to expand what the stack can do
• Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds, and help the team adopt AI workflows that save time

Requirements

• 5+ years in B2B demand generation or marketing operations
• Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce
• Proven experience using AI to build or scale marketing workflows
• A track record of scoring, nurture, and ABM programs that drove measurable pipeline
• Strong project management, writing, and presentation skills

Nice to have: