Demand Generation Manager

About This Role

Driving pipeline growth for a fast-growing B2B SaaS construction-tech company is the core of this individual contributor role. You will run end-to-end campaigns across paid media, email, and events, manage the RevOps stack, and use data to achieve measurable growth. This position suits a results-driven marketing professional looking to make an impact in B2B SaaS.

Responsibilities

• Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages), including account-based campaigns targeting key accounts
• Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, continuously testing and scaling what performs
• Help manage events and tradeshows, both internal and external industry events, from helping acquire leads to logistics
• Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes
• Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel
• Own funnel analytics, lead scoring, enrichment, and segmentation
• Build reporting that shows what is actually driving pipeline
• Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact

Requirements

• 4+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role)
• A proven track record of driving qualified sales pipeline for B2B software, with strong command of demand channels, funnel tactics, and key metrics
• Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth
• Experienced with HubSpot (or equivalent marketing automation/CRM platform), including lead scoring, segmentation, and ICP refinement
• Strong writing skills for ad copy, email sequences, and landing pages
• Attention to detail and a bias for action, with an execution-first mindset and the ability to contribute strategic input
• A testing mindset: you form a hypothesis, run the experiment, read the data, adjust

Nice to have:

• Experience marketing to construction, industrial, or other similar verticals

Benefits

• High-growth company with strong customer momentum and product-market fit
• Awesome team: hybrid work environment with a supportive and collaborative culture
• Regular events, contests, and volunteer days
• Strong potential for career growth within the organization as the company scales
• Development budget for courses to help reach full potential

Important Details