About This Role
This role supports the UKIA Pod, which includes the UK, Ireland, and Oceania, and reports to the Team Lead, International Demand Generation. You will be responsible for developing, executing, and managing marketing campaigns to generate engagement and drive demand for SMART solutions. This dynamic position involves cross-functional collaboration within SMART and with regional teams to execute campaigns that directly impact business success.
Responsibilities
- Develop, execute, monitor, and optimize marketing campaigns to drive engagement, demand generation, and marketing-qualified leads
- Act as a key contributor and influencer in SMART's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders
- Create differentiated messaging and value propositions tailored for target audiences, verticals, and regional markets
- Align with sales teams and regional stakeholders to meet demand generation objectives while ensuring stakeholder engagement and campaign effectiveness
- Plan and manage events, webinars, and customer engagement initiatives to support lead generation and pipeline growth
- Maintain a deep understanding of the customer journey and develop engagement strategies that improve conversion and sales readiness
- Collaborate with global content, creative, brand, product marketing, and digital teams to create high-performing marketing assets
- Build and manage advanced automated marketing programs including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation
- Initiate and manage channel marketing strategies in partnership with sales, leadership teams, and channel partners
- Develop and execute co-marketing campaigns with partners across key markets
- Track and report on campaign performance, pipeline contribution, and ROI, providing regular recommendations for optimization
- Manage campaign budgets, recommend optimizations, and adjust investment strategies based on business priorities and performance data
- Manage external marketing agencies and suppliers where required
- Perform other duties and support other PODs as required
Requirements
- Expert knowledge of B2B growth marketing, demand generation, and digital marketing best practices
- Advanced Hub Spot expertise, including automation workflows, segmentation, lead scoring, attribution reporting, dashboards, nurture programs, landing pages, and forms
- Ability to collaborate with Sales, Brand Marketing, Product Marketing, and Channel teams while influencing marketing strategy and execution
- Deep market awareness with the ability to localize messaging and marketing campaigns for different audiences and regions
- Skilled in integrating digital, partner, event, email, paid media, and social strategies into cohesive growth programs
- Strong analytical skills with the ability to track, measure, and optimize campaigns against key performance indicators (KPIs)
- Exceptional communication and presentation skills
About the Company
SMART is a global leader in interactive technology, helping educators and businesses create more engaging, collaborative, and productive environments. Their solutions empower people to learn, connect, and achieve better outcomes, delivering measurable impact for customers around the world.
