Demand Generation Manager

About This Role

This Demand Generation Manager role is responsible for the strategic execution of the Demand Generation Format, balancing long-term inbound attraction with high-velocity outbound outreach. You will transform technical value propositions into a consistent stream of high-intent Sales Qualified Leads (SQLs). In this shared service capacity, you must master the dual-narrative of IT Staffing (Human Capital) and NetSuite (Systems/ERP) to ensure both brands maintain a healthy sales pipeline.

Responsibilities

• Maximize pipeline generation and total opportunity value through high-intent lead capture
• Generate a consistent monthly volume of MQLs/SQLs to hit FY 2026 targets
• Optimize CPL (Cost Per Lead) while maintaining lead quality
• Increase Lead Velocity (the speed at which a lead moves from first touch to "Closed Won")
• Deploy Hero IMC Campaigns (Integrated Marketing Campaigns) that utilize both Paid and Organic channels to reframe market pain points
• Orchestrate the "Pull" strategy, working with SEO and Content teams to ensure the website serves as an "Answer Engine" (AEO) that captures prospects in the "Frustrated" or "Searching" stages
• Lead the "Push" strategy, executing high-intent PPC (Google/LinkedIn) and Account-Based Marketing (ABM) campaigns to target specific "Whale" accounts or technical personas
• Lead the technical launch of Integrated Marketing Campaigns, ensuring the brand narrative is consistent across Ads, Social, and Email touchpoints
• Design and manage automated Go-To-Market sequences in HubSpot that nurture prospects through the funnel (Top-of-Funnel to Decision-Stage)
• Partner with the Sales team to identify high-value target accounts and deploy 1:1 or 1:few personalized digital campaigns
• Maintain an iron-clad "SLA" with the sales department, ensuring that any high-intent lead is contacted within the benchmark timeframe to prevent pipeline leakage
• Conduct weekly deep-dives into campaign performance data
• Shift budget and resources dynamically between Atticus and Stockton10 based on ROAS and pipeline health
• Work with the Web Dev team to build and A/B test conversion-centric landing pages that minimize friction and maximize lead capture
• Ensure that the "Narrative Pitch" (Impact, Cost, Capabilities, Efficiency) is technically accurate in all paid copy to attract high-intent technical buyers

Requirements

• 7–10 years in B2B Performance Marketing or Demand Generation, ideally within a technical service or ERP ecosystem
• Deep knowledge of Marketing Hub, workflow automation, and lead scoring
• Mastery of LinkedIn Campaign Manager, Google Ads (Search/Display), and Meta Ads
• Familiarity with ABM platforms and personalized outreach tools