Demand Generation Manager

About This Role

Driving the programs that power the company's sales pipeline is the core of this role, which involves planning, building, launching, and measuring demand generation campaigns. The Demand Generation Manager will set up emails and nurture programs in the marketing automation platform and manage the campaign calendar. This position suits someone who sees AI as a force multiplier and has experience building agents or automations to improve marketing campaign efficiency.

Responsibilities

• Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in the marketing automation platform
• Maintain ongoing nurture programs and support additional campaigns as needed
• Serve as project manager for demand generation campaigns, working within the project management tool to manage workflow, cadence, and priorities across stakeholders
• Manage and execute the social media plan in support of demand generation campaigns
• Collaborate with the sales team to develop a LinkedIn subject matter expert strategy and content plan
• Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results
• Help measure campaign performance, email health, and overall marketing channel performance
• Translate findings into clear recommendations for the team
• Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting

Requirements

• 6+ years of experience in demand generation, preferably in managing email campaigns
• Hands-on experience building and deploying campaigns in a marketing automation platform (HubSpot experience strongly preferred)
• Strong project management skills (ClickUp experience a plus), with the ability to manage multiple campaigns, deadlines, and stakeholders against a marketing calendar
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams, is a plus
• Exceptional written communication and uncompromising attention to detail
• Experience in financial services or financial technology marketing is a plus
• A demonstrated record of using AI to make marketing campaigns work more efficiently, such as having built AI agents or automations, and the ability to show how they could take this role to the next level would be highly desirable

Benefits

• Variable compensation in the form of a year-end bonus, guaranteed in the first year of hire