Demand Generation Manager

About This Role

Demand Generation Managers are responsible for building and executing integrated demand generation programs that drive awareness, pipeline creation, and revenue growth across enterprise accounts. The role requires creativity, execution, analytics, and experimentation, partnering closely with Sales, Product Marketing, Partnerships, and Revenue Operations to develop and optimize campaigns across digital, field, partner, and account-based channels. This position suits a candidate with experience generating pipelines for high-growth B2B SaaS organizations, who thrives in fast-paced environments, and has a passion for using data and AI to continuously improve performance.

Responsibilities

• Execute integrated demand generation programs across digital, field, partner, and account-based channels that drive awareness, engagement, pipeline, and revenue across enterprise accounts
• Build agentic and automated workflows with tools like n8n, Clay, and Claude that run campaigns, enrich and score accounts, and personalize outreach at scale without manual lift
• Stand up internal tools using Claude Code and similar agentic tools to build landing pages, attribution scripts, reporting dashboards, and automations
• Continuously test messaging, audiences, channels, and offers, shipping fast, reading the data, and killing what does not work
• Own Blitzy's presence inside AI answer engines including ChatGPT, Perplexity, Claude, Google AI Overviews, and Copilot
• Build answer-first content, structured data, and entity consistency so AI systems select and cite Blitzy when buyers ask about autonomous software development
• Work with DevRel and content marketing to ensure cohesive AEO/GEO/SEO across all marketing channels
• Track AI visibility metrics including citations, brand mentions, and share of voice across answer engines, and run programs to grow them
• Seed the third-party validation, reviews, and mentions that answer engines pull from when they describe and recommend vendors
• Drive website optimization and SEO alongside emerging AI search visibility strategies to grow qualified traffic and engagement
• Develop, launch, and optimize multi-channel campaigns including webinars, executive events, account-based marketing, paid media, email, content syndication, partner campaigns, customer advocacy, and field marketing
• Manage and optimize paid search, paid social, and retargeting across channels like Google Ads, LinkedIn, Reddit, and YouTube, with AI handling real-time creative testing and budget reallocation
• Partner with Product Marketing and Content to build high-performing landing pages and conversion assets, and use AI to produce them at volume without dropping the quality bar
• Monitor campaign performance and pipeline contribution across the full funnel
• Track and report on MQLs, SQLs, pipeline, CAC, conversion rates, and campaign ROI