Demand Generation Manager

About This Role

This role is for a full-stack Demand Generation Manager to plan, build, ship, and own the pipeline created by marketing efforts for an AI operating system for private capital. It involves working directly with leadership to define positioning and narrative, building systems and channel mixes from the ground up, and scaling successful initiatives.

Responsibilities

• Own pipeline: set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly
• Run HubSpot as the engine: manage campaigns, workflows, lead scoring, attribution, nurture, and reporting, keeping it clean, connected to Sales, and trusted by the business
• Make paid media accountable: manage LinkedIn, Google, Meta, and retargeting, including audience, creative, budget, and optimisation, measuring every dollar against pipeline, not clicks
• Ship integrated campaigns: take launches, product moments, and always-on programmes from brief to live to results across email, landing pages, paid, social, and sales enablement
• Choose where to show up: run industry conferences, executive dinners, and private gatherings with PE investors end to end, ensuring every event turns into conversations
• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation
• Build a social presence PE professionals follow, primarily on company and founder LinkedIn channels
• Design and write in-house: create ads, landing pages, event assets, and social creative in Figma, with clear, specific copy for a sophisticated finance audience
• Manage agencies and tooling: oversee paid media, SEO, and event partners, plus a technology stack that enables a small team to operate efficiently

Requirements

• Several years in B2B marketing, including in demand generation or growth marketing at a high-growth B2B SaaS or fintech startup
• Hands-on HubSpot ownership
• Experience selling to financial services, private equity, or other sophisticated enterprise buyers is a strong plus
• A HubSpot power user, having owned the marketing side, including workflows, lead scoring, attribution, and dashboards
• Full-funnel, multi-channel experience across paid, email, social, web, events, field, and sponsorships, with knowledge of when to leverage each
• Pipeline accountability, having owned a pipeline number and demonstrated impact through programmes
• Website and design chops, having owned a company website in a CMS and being comfortable producing polished creative in Figma
• An exceptional writer with a portfolio demonstrating the ability to make complex products land with demanding audiences

Important Details

• Schedule: Monday–Friday