About This Role
Directing the digital engine behind Versalift's sales programs is the core of this role, encompassing paid media, owned and lifecycle campaigns, account-based marketing, HubSpot, and the shoppable website. This is a hands-on, high-ownership position for an experienced B2B operator who builds in HubSpot, executes account-based plays, and obsesses over conversion.
Responsibilities
- Build and scale demand for the Ready-to-Go (RTG) program through paid, owned, and lifecycle activation that drives qualified leads to inside sales and closes units through the shoppable website
- Build and run prospect lists and campaigns end-to-end, including segmenting the database, briefing creative, deploying through HubSpot, measuring response, and iterating
- Brief, manage, and optimize the external media agency on RTG-focused buys, owning strategy, briefs, weekly performance reviews, and accountability for results
- Own ad inventory updates and the shoppable website as a conversion asset, including unit-level pages, CTAs, AI chat, territory routing, conversion testing, and ongoing copy and inventory updates
- Partner daily with the inside sales team on lead handoffs, SLAs, lead quality feedback, and conversion improvement
- Drive demand generation for the custom, made-to-order business, a longer-cycle, considered-purchase motion
- Own account-based marketing for named accounts, translating target account lists into multi-channel programs (paid, email, HubSpot workflows, sales enablement) aligned to win, grow, retain, and win-back motions
- Direct a portion of paid media spend toward custom / MTO demand, including segment-specific campaigns, vertical publications, LinkedIn account targeting, and trade media
- Drive the majority of HubSpot activity around the custom motion, including multi-touch nurtures, segment-specific journeys, lead scoring, and pipeline reporting
- Partner with TSMs, dealers, and distributors on account-level intelligence, surfacing engagement signals, coordinating outreach, and providing air cover in priority territories
- Build sales enablement content and campaigns that move named accounts through long evaluation cycles, such as case studies, technical content, and segment-specific value propositions
- Build and own a best-in-class HubSpot Marketing Hub instance, including admin, segmentation, lead scoring, lifecycle workflows, attribution, and reporting
- Architect nurture programs across RTG prospects, custom / MTO target accounts, dealers, and distributors
- Partner with Sales Operations on routing, handoffs, and pipeline reporting
- Lay the groundwork for Parts & Service demand generation, including install base segmentation, customer data audit, and lifecycle mapping
- Architect and launch the Parts & Service digital program, applying the same playbook proven on RTG
Requirements
- E-commerce / shoppable funnel ownership in a B2B transactional or lead-to-purchase website, with ownership of conversion rate as a measured number
- Full CRM marketing ownership, specifically HubSpot or an equivalent end-to-end (admin, scoring, lifecycle, nurture, and attribution), with the ability to build it yourself
- Account-based or segment-targeted execution, translating named account lists or defined segments into multi-channel programs that delivered measurable pipeline
- 5+ years of B2B marketing experience, with at least 3 years in demand generation, lifecycle, or activation roles
- Comfort with industrial sales cycles, dealer/distributor channels, and considered-purchase B2B
- Hands-on HubSpot Marketing Hub admin proficiency (workflows, scoring, lifecycle, reporting)
- Hands-on paid media platform fluency
- Proven agency management as primary client lead, including briefing, accountability, and strategic oversight
- Experience executing account-based programs against named target lists
- Bias to action; comfortable building in flight
- DFW metro resident
Nice to have:
- Lifecycle and install-base marketing experience, running campaigns to existing customer databases (renewals, cross-sell, parts & service, win-back)
Benefits
- Comprehensive health, dental, and vision insurance plans
- 401(k) with company match
- Paid time off and holidays
- Professional development opportunities
- Collaborative and innovative work environment
About the Company
TIME Manufacturing Company is a leading global manufacturer of vehicle-mounted aerial lifts, digger derricks, bucket trucks, and bridge inspection equipment. Through its brands—Versalift, Ruthmann, Bluelift, France Elévateur, Movex, BrandFX, and Aspen Aerials—the company serves diverse industries, including electric utility, telecommunications, bridge inspection, tree care, and other fleet-supported sectors. It designs and manufactures top-tier products that enable professionals to operate safely and efficiently at various heights.
