About This Role
Driving revenue by generating qualified leads and moving them through the sales pipeline is the core of this marketing role. The Demand Generation Manager will personally build and execute integrated, omnichannel campaigns, focusing on quantitative results and optimizing funnel performance. This role also involves managing a Marketing Operations Specialist, setting strategic targets and standards for marketing systems, campaign deployment, and reporting.
Responsibilities
- Build and manage integrated, omnichannel demand generation campaigns (including email, social, paid, web, and events) that generate qualified leads and pipeline against Marketing's goals
- Design and run lifecycle and nurture programs that move a lead from first touch to sales-qualified, using both traditional marketing automation and agentic AI tools
- Partner with Sales on lead qualification, handoff criteria, and pipeline attribution, ensuring Marketing and Sales work from the same numbers
- Test and optimize campaigns continuously: channel mix, messaging, offers, and audience segments, and shift Marketing effort and spend toward what is actually working
- Use AI tools, including Claude, to scale campaign planning and execution capacity: drafting campaign briefs, building multi-channel plans and calendars, and summarizing performance data
- Own and optimize lead and pipeline reporting: MQLs, marketing-generated pipeline, and every leading indicator in between, including conversion rates, cost per lead, and funnel velocity
- Set targets for lead and pipeline generation and report progress against them to Marketing and Sales leadership on a regular cadence
- Manage and professionally develop a Marketing Operations Specialist who owns the marketing tech stack, campaign execution, and reporting function
- Utilizing the Marketing Operations role on the team, ensure HubSpot and Salesforce are clean enough to trust: audience segmentation, list hygiene, and a tight handoff between the two systems so Marketing and Sales are working from the same record
Requirements
- 3+ years in demand generation, marketing operations, or growth marketing, with a track record of hitting lead and pipeline targets
- Hands-on experience building and deploying campaigns in HubSpot, and reporting out of Salesforce
- Fluency with funnel metrics, and the judgment to tell a lead-quality problem apart from a volume problem or a conversion problem
- Experience managing or mentoring operational direct reports
- Eager to own a number and be measured against it
- Practical experience using AI tools like Claude for campaign work: drafting, segmentation, and reporting synthesis, with the judgment to evaluate the accuracy and trustworthiness of output
Nice to have: