About This Role
Driving Digibee's demand generation strategy, with a focus on the US B2B SaaS market, is the core purpose of this senior individual contributor role. The Demand Generation Leader will use data-driven marketing to convert paid media, website performance, and full-funnel insights into qualified pipeline and revenue. This position works closely with Marketing, Sales, and Revenue leadership to build a predictable demand engine and continuously improve conversion.
Responsibilities
- Own the planning and execution of paid media programs across relevant channels, managing strategy, budget allocation, targeting, creative testing, and performance optimization
- Develop and continuously optimize Digibee’s website and conversion paths, identifying opportunities to improve visitor-to-lead and lead-to-opportunity conversion
- Build a culture of experimentation across demand generation, testing channels, messaging, audiences, landing pages, offers, and conversion points
- Own full-funnel reporting and performance analysis, connecting marketing activities to pipeline and revenue outcomes
- Partner closely with Sales to establish effective Marketing-to-Sales handoffs, ensuring that qualified demand is properly routed, followed up, and measured through the funnel
- Analyze campaign and funnel performance to identify growth opportunities, bottlenecks, and areas for optimization
- Collaborate with content, product marketing, sales, and revenue teams to align campaigns with ICP, buyer needs, and business priorities
- Help define and evolve Digibee’s demand generation strategy as the company continues expanding in the US market
Requirements
- 10+ years of experience in Demand Generation, Growth Marketing, Performance Marketing, or a closely related field
- Proven experience building and executing paid media programs for B2B audiences
- Direct experience marketing to US B2B SaaS buyers, with a strong understanding of the US software buying journey, buyer behavior, and go-to-market dynamics
- Strong understanding of website optimization and conversion rate optimization, with the ability to identify and prioritize opportunities based on data
- Demonstrated experience designing and running marketing experiments and using results to inform future strategy
- Strong analytical skills and experience with full-funnel reporting, from acquisition and engagement through pipeline and revenue
- Experience establishing effective Marketing-to-Sales handoffs, including lead qualification, routing, follow-up, and feedback loops
- Ability to connect marketing performance to business outcomes rather than focusing only on top-of-funnel metrics
- Strong cross-functional collaboration skills, particularly with Sales, Marketing, and Revenue leadership
- Excellent written and verbal communication skills in English
Nice to have:
- Experience in an enterprise B2B SaaS company or selling complex technical products
- Experience marketing to technical buyers, including Engineering, IT, or other technology decision-makers
- Experience with account-based marketing (ABM) and account-based advertising
- Experience working with HubSpot, Salesforce, 6sense, Demandbase, or similar GTM and marketing technology platforms
- Experience working in a high-growth, global, or startup environment
- Experience building demand generation programs from the ground up
- Familiarity with the integration, API, cloud, or developer tooling ecosystem
- Experience working with US-based Sales and Revenue teams
Benefits
- Health care
- Dental care
- R$ 1,700.00/month on Caju card (for food and meal allowance, mobility, home office supplies, culture, health, and education)
- Life insurance
- Child care assistance
- Equity (RSU's)
- Gympass
About the Company
Digibee builds technology to unlock the innovation potential of the world’s largest companies by making complex processes simple. The company's cloud-native, low-code iPaaS platform empowers developers to build and monitor end-to-end workflows, eliminating technical debt and accelerating digital transformation. Founded in Brazil in 2017, Digibee is a global team distributed across the Americas and is in full global expansion following a $60 million Series B funding round.
