About This Role
Driving engagement and growth across the financial advisor community is the focus of this role, which helps accelerate the US Intermediary business through advanced digital strategies, data-driven insights, and innovative multi-channel campaigns. This highly collaborative and results-oriented position sits at the intersection of digital marketing, analytics, and channel strategy.
Responsibilities
- Develop and execute comprehensive demand generation strategies aligned with US Intermediary business priorities and growth objectives
- Deliver channel- and segment-specific digital engagement strategies that leverage real-time analytics to optimize impact and conversion
- Lead A/B testing strategies and execution to continuously improve engagement, lead quality, and campaign performance
- Monitor and optimize campaigns across channels for maximum ROI, making data-driven decisions to refine tactics
- Develop detailed financial advisor personas, mapping behaviors and preferences to recommended marketing actions
- Leverage analytics to inform content development, ensuring materials resonate with target audiences and drive measurable outcomes
- Help evolve and demonstrate the effectiveness of lead scoring models to improve pipeline quality and sales alignment
- Translate business objectives into integrated multi-channel campaigns spanning email, digital, social, and other relevant channels
- Demonstrate expertise across key digital marketing tactics including SEO, social media, email marketing, and paid media
- Partner with digital marketing, content, and sales teams to ensure cohesive campaign execution and consistent messaging
- Report on campaign performance and ROI to senior leadership, delivering clear and actionable insights
- Use analytics and performance data to drive continuous improvement across lead generation and nurturing programs
- Stay current on industry trends, best practices, and emerging technologies in digital marketing and the financial services sector
- Collaborate closely with digital marketing, sales, content, and product teams to innovate and refine demand generation strategies
- Maintain a strong working knowledge of Neuberger Berman's brand, products, and value proposition within the US Intermediary market
- Serve as a subject matter expert and trusted partner to channel and segment marketing teams on demand generation best practices
Requirements
- Bachelor's degree in marketing, business, or a related field; or equivalent industry experience
- 8+ years of progressive experience in digital marketing, demand generation, or related roles
- Securities or financial services industry experience strongly preferred
- Deep understanding of financial advisor behaviors, preferences, and the intermediary distribution landscape