About This Role
Leading customer acquisition, pipeline generation, and account-based marketing strategies is the core of this role for a data-driven, strategic, and hands-on professional. You will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for the sales teams, bridging the gap between marketing execution and sales velocity.
Responsibilities
- Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences
- Partner closely with sales leads to execute tailored ABM strategies targeting the Target Account List (TAL) to increase enterprise deal velocity and win rates
- Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality
- Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue)
- Manage and optimize the core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring
- Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume
Requirements
- 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment
- Proven track record managing significant monthly paid acquisition budgets ($30k+/month) with verifiable pipeline contribution
- Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo)
- Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics
- Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership
Benefits
- Financial rewards and recognition, with performance-driven bonuses and regular reviews
- Flexible work arrangements combining in-person collaboration with remote work and flexible working hours
- ESOP (Employee Stock Ownership Plan) with opportunity to share in the company
- Time off when needed, special leave days for life
- Flexible hybrid work model tailored to local regulations
- Career mobility with internal mobility, upskilling, and mentorship
- Professional development through onboarding, mentorship, and training programs
- International mobility to explore short and long-term opportunities in Hubs worldwide
About the Company
