Demand Generation Manager

About This Role

Leading customer acquisition, pipeline generation, and account-based marketing strategies is the core of this role for a data-driven, strategic, and hands-on professional. You will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for the sales teams, bridging the gap between marketing execution and sales velocity.

Responsibilities

• Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences
• Partner closely with sales leads to execute tailored ABM strategies targeting the Target Account List (TAL) to increase enterprise deal velocity and win rates
• Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality
• Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue)
• Manage and optimize the core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring
• Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume

Requirements

• 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment
• Proven track record managing significant monthly paid acquisition budgets ($30k+/month) with verifiable pipeline contribution
• Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo)
• Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics
• Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership

Benefits

• Financial rewards and recognition, with performance-driven bonuses and regular reviews
• Flexible work arrangements combining in-person collaboration with remote work and flexible working hours
• ESOP (Employee Stock Ownership Plan) with opportunity to share in the company
• Time off when needed, special leave days for life
• Flexible hybrid work model tailored to local regulations
• Career mobility with internal mobility, upskilling, and mentorship
• Professional development through onboarding, mentorship, and training programs
• International mobility to explore short and long-term opportunities in Hubs worldwide

About the Company

Infobip operates 75+ offices across six continents, building technology that shapes how more than 80% of the world connects and communicates. The company is building the world

’s largest and only full-stack cloud communication platform, operating with an AI-first mindset.