Demand Generation Manager

About This Role

Driving new winery acquisition is the core of this Demand Generation Manager role at Commerce7, where you will build and run campaigns, outbound programs, and paid strategies to attract, engage, and convert qualified wineries onto the platform. You will operate within the Create/Capture/Convert (3C) demand generation framework, collaborating closely with Sales to achieve pipeline and demo targets, and with RevOps to act on attribution and performance data. This role brings structure and accountability to demand generation execution, planning campaigns with precision, working from shared pipeline reporting, and continuously improving performance based on conversion rates.

Responsibilities

• Own new-logo pipeline and demo targets in partnership with Sales, building on existing demo funnel and bottoms-up funnel models
• Manage target account and whitespace campaigns from list-building through conversion
• Use RevOps-provided attribution and pipeline reporting to identify what is working and reallocate effort accordingly
• Plan and execute multi-channel campaigns, covering lead generation, brand awareness, and product adoption
• Own Commerce7's paid acquisition strategy, collaborating with external vendors on budgets, targeting, assets, and ongoing optimization
• Run outbound and account-based programs against defined target lists, including sequencing and messaging
• Own email as a core channel (strategy, calendar, segmentation, performance), with content/copy support from Content
• Partner with the content role to prioritize which customer stories, testimonials, and use cases get built, based on active campaign and target account needs
• Activate proof assets across campaigns, outbound sequences, and sales enablement to drive conversions
• Feed campaign performance and prospect objections back to the content function to inform what gets built next
• Set organic social strategy and content calendar direction; day-to-day posting can be delegated across the marketing team
• Support a lightweight LinkedIn engagement approach for Sales and Success, focused on feature adoption rather than a full thought-leadership program
• Align with VP of Sales on pipeline targets, funnel health, and demo goals
• Partner with Product Marketing on go-to-market initiatives, launches, and campaigns
• Collaborate with Events Marketing Manager to extend event impact through pre- and post-event campaigns
• Work with RevOps function to ensure campaign performance is tracked accurately and attribution data informs planning

Requirements

• Comfortable owning demo/pipeline targets and working from funnel and attribution data to guide campaign decisions
• Experience running target-account or whitespace campaigns, including list-building, sequencing, and messaging