This role is for an outstanding Demand Generation Manager to develop and execute high-impact marketing campaigns and programs that drive business growth. In this highly cross-functional position, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts. You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within the target market segment.
Responsibilities
Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue, including content syndication, email nurtures, direct mail, referral programs, demo programs, and more
Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, third-party, and partner webinars
Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages
Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey
Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive
Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness
Develop and execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue
Create personalized, multi-channel campaigns tailored to individual accounts or account segments
Collaborate closely with sales teams to identify key accounts, understand their business challenges, and craft customized marketing plans to address their needs
Analyze account data and buyer personas to develop insights and optimize campaigns for better ROI and engagement
Manage and optimize the ABM tech stack, including tools for segmentation, automation, and reporting, to improve campaign efficiency and measurement
Manage timelines, budgets, and resources to ensure successful campaign delivery
Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives
Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting
Requirements
Proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account-based marketing programs
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Highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillset
Ability to thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunities
General “can do” whatever-it-takes attitude to solve any problem and win at any challenge
5+ years of experience in a fast-paced and/or startup environment
B2B SaaS strongly preferred
Excellent communication skills and sharp creative instincts
Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs
Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
Innovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing priorities
Familiar with CRM and marketing automation tools; SFDC and Marketo preferred
Experience with Sendoso/Postal and Outreach is a plus
Experience growing a database organically via multiple channels
Ability to learn new technologies, products and systems quickly
