This Demand Generation Manager role is an opportunity to lead and execute integrated campaign strategies to drive pipeline growth for a payments infrastructure company. It suits a marketing professional with expertise in demand generation and growth marketing, capable of independently running campaigns from planning to pipeline.
Responsibilities
Own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field
Translate content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals
Create campaign-level assets, ad copy, nurture sequences, and social posts to carry campaigns to market
Ensure campaigns are tightly integrated, well-timed, and optimized for business impact
Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline
Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales
Help evaluate, select, and build out the marketing tools and systems needed as the function scales, including automation and reporting
Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity
Use data to prioritize where to invest next in campaigns
Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand
Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't
Generate qualified pipeline that fuels Astra's growth and gives sales a steady flow of opportunities
Turn content, launches, and events into coordinated campaigns that reach and convert high-value accounts
Build repeatable campaigns and programs that support Astra’s go-to-market motion
Requirements
3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company
Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns
Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert
CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking
Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales
Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity
Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Experience working cross-functionally with sales to align campaigns to pipeline goals
Ability and willingness to travel up to ~15% annually
Bachelor's degree in Marketing, Business, Communications, or a related field
Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization
Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution
Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next
Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts
Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms
Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context
Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization
Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns in a marketing automation platform
Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns that drive pipeline
Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats
Benefits
Remote options
Intensely collaborative and creative environment
Opportunity for professional growth
Application Process
Submit a resume highlighting relevant demand generation and account-based marketing experience
Submit a brief cover letter (300 words max) answering: "What's a demand gen or ABM program you're most proud of, and why did it work?"
Submit an example of a campaign or program you've built, including how you measured success
