Demand Generation Manager

About This Role

Building, executing, and optimizing coordinated go-to-market and digital marketing programs is the core of this role, generating qualified pipeline and accelerating sales cycles. The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel, establishing the company as a category leader in performance audio advertising. You will partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.

Responsibilities

• Partner with Sales and Product Marketing to design coordinated go-to-market motions for new product launches, feature releases, and segment expansions
• Ensure messaging, targeting, and timing are aligned across every channel and customer-facing team
• Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales
• Build and execute a multi-channel demand generation strategy across paid media, SEO/SEM, content syndication, email nurture, and events
• Manage paid media budget across LinkedIn, Google, programmatic, and industry publications, optimizing for CAC, pipeline velocity, and ROI
• Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
• Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports
• Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems
• Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings
• Increase marketing-sourced pipeline by a measurable amount within 6 months of hiring
• Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews
• Communicate clearly and proactively in a remote-first environment

Requirements

• 5+ years of B2B demand generation experience
• Proven track record of building demand programs from scratch and scaling them, not just optimizing existing playbooks
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)
• Deep fluency in paid media, particularly LinkedIn, Google, and programmatic, including campaign architecture, audience strategy, and performance optimization
• Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data
• Excellent written communication and the ability to brief creative, agency, and internal partners

Nice to have:

• Experience in adtech, martech, or SaaS