Demand Generation Manager

About This Role

Driving net new pipeline for Lineos is the core of this individual contributor role, which focuses on planning and executing full-funnel demand generation programs. The position suits a candidate with a strong performance marketing mindset and hands-on execution skills, comfortable working across the core demand generation stack and translating campaign performance into actionable insights.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market

Requirements

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution
• Working proficiency across the core demand generation stack: paid search, paid social, marketing automation, and Salesforce
• Experience using web analytics tools to monitor and report on campaign performance
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts
• Ability to write performance-oriented copy and provide creative direction to design and content teams
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams

Nice to have:

• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment
• Background in SaaS or B2B enterprise software marketing
• Exposure to BDR-aligned lead follow-up programs and sales development workflows

Important Details

• Background checks are required for employment, where permitted by country, state/province

About the Company

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. They empower leaders from over 32,000 organizations to make timely and intelligent decisions. Their comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics, delivering finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance.